Media Buyer (Spanish or Chinese Speaker)

ES·Madridmid

MarketingMedia Buyer

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Quick Summary

Key Responsibilities

Primarily responsible for media buying in Latin American markets across channels including Facebook/Meta, Google Ads (UAC), TikTok, WhatsApp, and Telegram. Test, optimize,

Requirements Summary

2+ years of experience in advertising media buying, with at least 1–2 years focused specifically on the iGaming (online casino / online slot machines) industry.

Technical Tools

MarketingMedia Buyer

About the Role

~1 min read

Responsibilities

~1 min read

→Primarily responsible for media buying in Latin American markets across channels including Facebook/Meta, Google Ads (UAC), TikTok, WhatsApp, and Telegram.
→Test, optimize, and scale advertising campaigns; develop weekly/monthly media buying plans and generate performance reports.
→Utilize cloaking techniques and anti-detect browsers to ensure stable delivery on restricted platforms.
→Design and optimize PWA (Progressive Web App) acquisition funnels to reduce friction from click to first-time deposit (FTD).
→Continuously optimize landing pages, offers, creative assets, and user experience through A/B testing.
→Leverage Telegram/WhatsApp community traffic to drive registrations and deposit conversions.
→Deeply track and optimize core metrics: ROI, NGR, GGR, LTV, FTD, CAC, etc.
→Quickly adjust strategies based on attribution models and segmentation data.

Requirements

~1 min read

2+ years of experience in advertising media buying, with at least 1–2 years focused specifically on the iGaming (online casino / online slot machines) industry.
Proficient in major advertising platforms such as Facebook Ads and Google Ads, with hands-on experience in grey-market or restricted-industry advertising.
Proven experience in Latin American markets (Brazil, Mexico, etc.), with a solid understanding of local user behavior and market differences.
Capable of managing large budgets (monthly budget of $50K–$100K+).

Experience in PWA funnel building and optimization.
Experience monetizing community traffic (Telegram/WhatsApp).
Understanding of regulatory differences across Latin American countries (e.g., Brazil's PIX payment ecosystem, Argentina's provincial regulatory fragmentation, Mexico's OXXO payment habits, etc.).

Data-sensitive, with the ability to clearly assess economics based on ROI/LTV.
Strong self-motivation and ownership, capable of thriving in a fast-paced environment.
Combines creative thinking with strategic mindset, with a continuous drive to test new hypotheses.
Fluent in Spanish and English; Chinese is considered an advantage.
Willingness to relocate to Yerevan, Armenia.