Senior Media Buyer (National)

This is a mid-level national buying position on our Integrated Media Investment team. Our team develops and executes performance-driven media investments across television, streaming, audio, print, out-of-home (OOH), and emerging media channels. As a Senior TV Media Buyer, your work has a direct impact on our clients’ growth and success.

This role requires the ability to adapt, learn, and grow in a fast-paced environment. You will be responsible for negotiating, executing, and optimizing national TV placements while supporting client performance and business growth. The ideal candidate will have both national direct response and general market buying and campaign management experience.

Performance marketing is at the core of what we do, and success in this role requires strong media strategy, analytical thinking, and data-driven decision-making.

While this is a remote position, periodic travel and accommodating meetings in different time zones is expected.

• Strategic Media Investment & Performance Management
  • Lead the development, execution, and optimization of performance-based media investments across television, streaming, audio, print, OOH, syndication, and emerging channels.
  • Manage a portfolio of media investments, balancing client objectives, budgets, performance goals, and market opportunities.
  • Negotiate pricing, value, and media placement to maximize client performance and return on investment.
  • Use performance data and marketplace insights to identify optimization opportunities and strategic recommendations.
  • Align media investments with client KPIs, recommending testing opportunities, budget shifts, and areas for growth.
  • Evaluate partnerships, sponsorships, integrations, and innovative opportunities that support client objectives.
  • Seek new technologies, platforms, and media solutions that can improve efficiency and performance.
• Media Planning, Campaign Management & Client Collaboration
  • Partner with account, planning, analytics, and buying teams to develop and execute media strategies.
  • Build and manage media schedules across local, national, and CTV platforms.
  • Monitor pacing, clearance, budget delivery, and performance throughout campaign flights.
  • Provide ongoing budget updates and performance recommendations to clients and internal stakeholders.
  • Analyze campaign performance and develop actionable recommendations tied to business goals.
  • Present performance insights, testing results, and strategic recommendations to clients and internal teams.
  • Serve as a client-facing resource on media strategy, performance, and investment opportunities.
  • Foster a performance-first mindset through continuous optimization and data-driven decision-making.
• Cross-Channel Media Expertise
  • Develop a strong understanding of television, streaming, audience-based buying, and cross-platform media strategies.
  • Identify opportunities to improve reach, efficiency, and performance across channels.
  • Collaborate with internal teams to evaluate audience insights, attribution, and measurement solutions.
  • Apply industry and consumer media trends to media recommendations and planning decisions.
• Team Collaboration & Mentorship
  • Mentor and support Media Coordinators, Assistants, and junior team members on media strategy, buying fundamentals, and campaign management.
  • Assist with onboarding and training new team members.
  • Document processes, best practices, and learnings to support team development and operational excellence.
  • Collaborate across departments to improve workflows and share knowledge.
  • Participate actively in team meetings, training opportunities, and special projects.
• Industry Leadership
  • Stay informed on industry trends, emerging technologies, and new media opportunities.
  • Share relevant insights and recommendations with internal teams and clients.
  • Contribute to agency thought leadership and continuous improvement initiatives.

• 5+ years of media investment, buying, planning, or campaign management experience across multiple channels.
• National TV buying experience is required.
• Experience with streaming media preferred.
• 2–3 years of campaign management experience.
• Strong understanding of performance marketing principles and how media investments drive business outcomes.
• Proven ability to negotiate effectively and maximize client value.
• Ability to manage multiple high-priority projects simultaneously.
• Strong analytical skills with the ability to turn data into actionable recommendations.
• Ability to identify testing opportunities and improve performance through strategic media investments.
• Skilled at making sound decisions in a fast-paced environment.
• Strong written, verbal, and presentation skills.
• Ability to learn and leverage media platforms, analytics tools, and proprietary systems.
• Collaborative mindset with a commitment to mentorship, teamwork, and continuous improvement.
• Passion for identifying innovative opportunities that drive client growth.
• Strong professional reputation and commitment to building productive relationships.
• Appreciation for Rain Agency’s Core Value