Brand Lead - Skincare

QRxLabs is an emerging skincare brand that delivers science-backed, ingredient-focused skincare solutions that empower people of all ages and lifestyles to achieve strong, visible results at home.

 

NOTE: This role is based in NYC. We operate a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays. QRxLabs is a wholly owned subsidiary of Lyra, a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. 

We are looking for a Brand Lead to run the day-to-day strategy and execution to fuel QRxLabs’ continued growth.  You will directly manage QRx’s P&L, with a focus on digital sales channels (primarily Amazon, but inclusive of DTC, TikTok Shop and more). You'll play a central role in all aspects of QRx’s omnichannel presence, with dedicated support from cross-functional partners across Marketing, Operations, Creative, Sales, Finance, and more. This role reports into the General Manager - LOLA and QRxLabs.

Drive daily brand operations on Amazon and 3rd party marketplaces, with an emphasis on expanding our market share and generating repeatable, profitable growth

Manage P&L to drive top line results and margin expansion

Lead unit economic analysis, forecasting, opportunity sizing, capital allocation planning, and budget allocation recommendations

Own the development and execution of pricing and promotional strategy to optimize revenue, margin, and conversion across channels

Lead new product development from ideation through launch

Drive brand positioning and long-term vision, shaping a cohesive brand identity, voice, and storytelling strategy

Conduct market research, category analysis, and track industry trends to shape the future of QRxLabs and stay ahead of the competition

Own brand direction and merchandising strategies

Collaborate with the Operations team to track inventory and forecast demand

Establish and refresh business goals in partnership with brand and company leadership

6 - 8+ years of experience in managing brands on Amazon Marketplaces (Seller and/or Vendor Central)

Experience as a P&L owner, with a proven track record of driving top-line results and margin expansion

Proven ability to analyze data and implement strategies to drive revenue and conversion improvements (including strong proficiency in Excel and other BI tools)

“Digital-first” operator with a brand management toolkit that extends to knowledge across related functions (e.g. performance marketing, operations, financial planning)

Scrappy problem-solver

 

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

 

As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.