Demand Generation Manager

We're looking for a results-driven Demand Generation Manager to lead multi-regional campaigns that fuel our growth engine. You'll orchestrate high-intent digital campaigns across key channels to drive new user acquisition and build a robust mid-market and enterprise pipeline for our AI Workflow Automation Software product.

As part of our dynamic Acquisition Marketing Team, you'll collaborate with Performance, Lifecycle, and Partner Marketing colleagues while remaining functionally supported by the Head of Acquisition Marketing. This role offers direct ownership of performance outcomes that meaningfully impact customer acquisition, pipeline velocity, and revenue growth.

• →Campaign Strategy & Execution Design, launch and scale high-performing full-funnel paid media campaigns (TOFU/MOFU/BOFU) across search, display, video and paid social channels. Allocate budget strategically based on pipeline potential and CAC payback periods.
• →Platform Management Manage and optimize paid acquisition across LinkedIn Ads, Google Ads, and Meta Ads (Search, PMax, Competitor, Brand, Retargeting). Conduct keyword research, structure ad groups and refine bidding strategies to maximize ROI.
• →Account Based Marketing Build and activate ABM campaigns using ICP lists, account profiling, scoring signals and intent data. Partner closely with Sales to ensure a smooth lead handoff process and alignment on lead quality and follow-up.
• →Performance Optimization Monitor and optimize campaigns through continuous testing of creatives, ad copy, audiences, landing pages. Adapt campaigns for local market relevance and performance. Drive improvements in ROAS, CPA, CTR, CVR.
• →Cross Functional Collaboration Collaborate with Content and Product Marketing to craft compelling messaging that resonates with target audiences. Optimize the end-to-end customer journey and conversion funnel.
• →Tracking & Attribution Ensure strong tracking hygiene, implementing pixel/tag management, UTM parameters, and understanding attribution models to accurately measure campaign impact.
• →Measurement Leverage Salesforce extensively for lead management, campaign tracking, and performance reporting (MQLs, SQLs, pipeline generated, customer acquisition cost). Provide actionable insights and strategic recommendations to stakeholders.
• →Innovation Stay updated on AI/automation opportunities and new ad formats/platforms to maintain a competitive edge, identify new growth opportunities, and to keep Make at the forefront of best-in-class marketing.

• Experience 5+ years in B2B SaaS demand generation, with a track record of meeting or exceeding targets for product signups and sales-qualified leads.
• Platform Expertise Deep proficiency in major ad platforms especially Google Ads and Meta Ads Manager and working knowledge of intent platform/s (6Sense, Bombora, Demand Base). Proficiency with Salesforce (or similar CRM) for lead management and performance reporting.
• ABM Experience supporting or executing Account Based Marketing campaigns in collaboration with marketing and sales teams
• Testing Mindset A proactive approach to A/B testing and Conversion Rate Optimization (CRO)
• Funnel Knowledge Solid understanding full funnel marketing and sales processes, including lead nurturing and scoring
• Analytical Rigor Strong analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions.
• Communication Ability to communicate complex data and strategic recommendations clearly to cross-functional teams and senior leadership and to collaborate effectively across diverse teams
• Budget Management Proven track record of managing substantial advertising budgets and demonstrate clear ROI attribution.
• AI Experience using AI and automation tools to enhance campaign velocity, testing, reporting, and operational efficiency (We’re an AI company after all!)
• Resourceful Problem Solver Working in a fast paced environment should be second nature to you.

You'll have direct influence on Make's growth trajectory, with the autonomy to experiment, optimize, and scale what works. If you're energized by data, driven by results, and excited about the intersection of AI and marketing, we'd love to hear from you.

🤝 We roll together - We embrace different ideas to grow together and create powerful solutions. 

🚀 Customer impact first - We empower our customers to succeed, aiming for sustainable impact.

⚽ Game on! - We're explorers at heart: play is our fuel and creativity has no limits. 

For more, feel free to check out our Life at Make Instagram, Meet-up page, or YouTube to get a sense of the vibe.

At Make, we know that exceptional work comes from people who bring different perspectives and experiences. We build a place where everyone feels welcome, heard, and empowered to create, contribute, grow and make an impact. We encourage people of all backgrounds, identities, abilities, and experiences to apply. Our hiring decisions are based on your qualifications, skills, merit, and the needs of our business. We have zero tolerance for discrimination or harassment of any kind.  

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