Retention Marketing Manager

United StatesRemoteFull Timemid

OtherRetention Marketing Manager

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Quick Summary

Key Responsibilities

Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints Build, manage, and optimize automated flows, campaigns, segmentation strategies,

Technical Tools

OtherRetention Marketing Manager

About the Role

~1 min read

Mars Health is one of the fastest growing men’s health brands, operating across DTC, retail, and emerging channels. As we continue scaling our subscription business, retention and lifecycle marketing are becoming increasingly critical drivers of customer experience, subscriber growth, and long-term revenue performance.

As our Retention Marketing Manager, you will own and optimize the customer lifecycle across email, SMS, subscriptions, and retention focused initiatives. You’ll work closely with Growth, Creative, and Operations teams to build thoughtful, high-performing customer experiences that increase engagement, improve retention, and maximize subscriber lifetime value.

This role is ideal for someone who combines strong analytical thinking with excellent creative instincts. You move quickly, test constantly, care deeply about customer experience, and understand how to create messaging that feels personal, authentic, and conversion-driven rather than overly promotional.

Responsibilities

~1 min read

→Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints

→Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys

→Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization

→Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns

→Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels

→Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn

→Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools

Requirements

~1 min read

4+ years of experience in retention, lifecycle, CRM, or subscription marketing at a DTC or subscription-based brand

Strong understanding of retention, subscription, and lifecycle marketing metrics

Hands-on experience with Klaviyo, Postscript (or similar SMS platform), Alia (or similar), and subscription platforms such as Recharge, Stay AI, or Skio

Strong analytical mindset with a passion for testing, optimization, and performance improvement

Excellent taste in copy and content with the ability to create messaging that feels authentic, conversational, and customer-first

Highly organized and execution-oriented with the ability to move quickly across multiple priorities

Comfortable operating in a fast-paced, high-growth environment with a strong bias toward action and iteration