VP, Analytics & Data

United StatesRemoteFull Timemid

AnalyticsData & AI

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Overview

About the Job Mars Men is one of the fastest growing DTC brands in the US, achieving a $100M run rate in less than 18 months. Recently backed by L Catterton,

Technical Tools

AnalyticsData & AI

About the Role

~3 min read

Mars Men is one of the fastest growing DTC brands in the US, achieving a $100M run rate in less than 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.

We are seeking a Vice President of Analytics & Data to build the strategy, infrastructure, and capabilities that will support Mars Men’s next phase of growth. This leader will partner closely with our Co-Founders and executive team to create a trusted view of business performance and enable faster, more informed decisions across the company.

The role will oversee business intelligence, executive reporting, data infrastructure, governance, and advanced analytics across the business, while also guiding the responsible adoption of AI and strengthening data privacy, access, and cybersecurity practices. This is a hands-on leadership role for someone who can build the function and translate complex data into clear business action.

Develop and lead the company’s data and analytics strategy, establishing the priorities, architecture, tools, and team required to support continued growth

Build executive and functional dashboards that provide clear visibility into company performance, customer behavior, marketing efficiency, retention, channel economics, inventory, and operational trends

Establish a trusted source of truth through consistent metric definitions, scalable reporting, data quality standards, and effective governance

Partner with leaders across Growth, eCommerce, Retail, Finance, Operations, and Customer Experience to turn business questions into actionable insights, forecasts, and recommendations

Develop the company’s AI and advanced analytics roadmap, identifying opportunities to improve reporting, forecasting, decision-making, automation, and customer understanding

Oversee data privacy, access controls, vendor risk, cybersecurity practices, and incident readiness in partnership with internal stakeholders and external experts

Build and lead a high-performing data and analytics team while fostering greater data fluency and self-service capabilities across the organization

Must-Have Requirements

7+ years of progressive experience across data analytics, business intelligence, data science, or data engineering, including experience leading a data or analytics function

Proven success building scalable dashboards, reporting systems, and analytics capabilities within a high-growth organization

Strong understanding of modern data architecture, business intelligence platforms, data modeling, governance, and data quality

Experience applying AI, machine learning, or automation to analytics, forecasting, reporting, or business operations

Strong commercial understanding of DTC, eCommerce, retail, subscription, performance marketing, or another data-intensive consumer business

Working knowledge of data privacy, information security, access controls, and cybersecurity risk management

Exceptional business judgment and communication skills, with the ability to translate technical concepts and complex analysis into clear executive recommendations

Life at Mars Men

Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
Remote Work Environment – Our team is remote, offering full flexibility to work from home
Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
Parental Leave – Generous paid parental leave for growing families
Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
$200 Annual Superpower Membership
Growth & Development – We invest in your professional development with ongoing learning opportunities