Meesho1mo ago

Senior Growth Associate - Performance Marketing

Bangalore, KarnatakaFull Time Employeesenior

EngineeringMarketingOtherGrowth AssociatePerformance Marketing

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Quick Summary

Overview

About the Team You will be part of the User Growth team, responsible for driving the end-to-end user lifecycle—from acquisition and activation to retention.

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About the Team

You will be part of the User Growth team, responsible for driving the end-to-end user lifecycle—from acquisition and activation to retention. The team focuses on building sustainable growth by identifying whitespace opportunities, launching and scaling new initiatives, and continuously optimizing the funnel through data-driven decisions.

Operating in a fast-paced, high-ownership environment, the team blends structured problem-solving with rapid execution to create meaningful impact at scale. If you’re excited about building for Bharat, this role offers a strong mix of strategic thinking and hands-on execution.

About the Role

We are looking for a Senior Growth Associate – Performance Marketing to join our User Growth team.

In this role, you will own and scale DAU growth by unlocking incremental opportunities across key performance marketing channels such as Google and Meta, with a strong focus on remarketing and re-engagement. You will be responsible for driving high-quality user growth, improving HER (Habit, Engagement, and Retention), and ensuring efficient budget deployment at scale.

This role requires a strong analytical mindset, experimentation-led thinking, and the ability to translate data into actionable growth strategies.

Own and scale remarketing-led growth across Meta, Google, and other performance marketing channels

Drive DAU growth and repeat engagement by activating dormant and under-engaged user cohorts

Drive incrementality across audience cohorts by identifying new growth levers and improving campaign effectiveness

Monitor and optimize for audience saturation, reach and frequency, CPM efficiency, and creative fatigue

Run rapid, structured experiments across audiences, creatives, and funnel stages to unlock incremental growth

Collaborate closely with product, design, and analytics teams to align campaigns with broader growth objectives

Identify, test, and scale new growth opportunities across channels, formats, and strategies

Analyze category, product, audience, and creative performance to uncover insights and unlock incremental growth

Minimum 2+ years of experience.

Exposure to e-commerce, sales and advertising.

Experience in data analysis, either professional experience or through your education.

Managing budgets of over 2cr per month is preferred.

Experience in sales and marketing is preferred.

Excellent communication and negotiation skills with the ability to face external and internal partners in a professional and mature manner, and a strong ability to handle objections.

Desire to work in a fast-paced, challenging environment.

Previous experience in account management or similar roles.

Advanced computer literacy especially in Microsoft Office application.