Communications & Marketing Coordinator

• Coordinate Metro Caring’s social media calendar and online engagement:

  • Create, write, schedule, and post content on Instagram, Facebook, LinkedIn, YouTube, and other active channels using social media management software (Buffer)

  • Organize content schedule in project management calendar (Asana)

  • Collaborate with staff across the organization to collect and share content

  • Capture photos and/or videos using a mobile device

  • Conduct interviews to collect and share quotes from community members, staff, and volunteers

  • Evaluate and report on social media metrics and performance

  • Respond to comments and direct messages to foster engagement and online conversation

  • Share content from partner organizations

  • Ensure brand integrity on social media platforms by using templates and brand resources to design content in Canva and/or Adobe Creative Cloud

• Write blog posts, news articles, and digital stories to share updates about Metro Caring’s work and stories of our community

• Use ethical storytelling practices to build relationships with community members, conduct interviews, and write stories that advance key organizational messaging and a Right to Food narrative

• Design email campaigns, including email newsletters, policy Action Alerts, event invitations, and other campaigns as assigned using email marketing software (MailerLite), while maintaining clean audience lists and segments

• Partner with the Development & Communications Team to propose content ideas that communicate impact and foster engagement with digital audiences

• Assist in organizing content libraries of photos and videos for all staff use, ensuring proper formats (print vs digital) and community usage permissions 

• Design and build fundraising email campaigns that increase donations and steward relationships, including donation appeals, thank you emails, and impact reports

  • Track campaign and tactic effectiveness by creating and implementing source and tracking codes (e.g. UTM tracking, Google tags, source codes) 

  • Maintain clean audience lists and segments 

  • Use variable fields to personalize emails 

  • Implement accessible email design best practices

• Promote digital fundraising campaigns on social media and web, as applicable, through content and social media-integrated fundraising tools (e.g. Meta Fundraising) and website landing pages 

• Package and share content, stories, quotes, and analytics for use in grant reports and donor stewardship

• Create branded assets for multi-channel fundraising campaigns (e.g. website campaign banners, letters, mail appeals, etc.) using templates and brand guidelines 

• Edit and publish events from staff submissions for Metro Caring’s website calendar via content management system (WordPress), including creating relevant graphics and editing submitted content

• Publish blogs and news articles on the website, including optimizing media for web, writing photo cutlines, and implementing SEO best practices 

• Support program staff in creating printed and digital materials for program marketing using brand templates (in Canva)

• Implement marketing strategies for signature fundraising events

• Create materials for signature events, including email invitations and confirmations, printed signage, and program

• Prepare materials and toolkits for partners and volunteers to share Metro Caring’s mission at tabling events and presentations 

• Participate in monthly All-Staff and Strategic Communications Committee meetings/retreats

• Participate in partner coalitions (e.g. Colorado Homes for All, Right to Food Community of Practice, Provecho Collective), as interested and assigned

• Attend program events to build relationships with community leaders and volunteers 

• Stay informed and learn about best practices in communications, social media, progressive narrative building, and ethical storytelling

• 1-2 years of communications and marketing work experience, preferably in nonprofit, government, education, or journalism 

• Experience conducting interviews and writing published journalistic-style news, blogs, and/or feature articles

• Proficiency in posting and engaging on social media platforms and organizing content calendars

• Professional filming and editing skills for social media video and photography, including proficiency in CapCut, Adobe Premiere, or Final Cut Pro

• Understanding of design principles and best practices with the ability to follow and implement visual brand standards and guidelines using graphic design software (e.g. Canva, Adobe InDesign)

• Experience with social media management tools (e.g. HootSuite, Buffer, Sprout Social) 

• Proficiency in email marketing platforms (e.g. MailerLite, Mailchimp, Constant Contact)

• Proficiency in Microsoft Office Suite applications

• Fluent in speaking and writing in English 

• Bilingual in Spanish 

• Experience with web editing and/or content management systems (e.g. WordPress) 

• Experience with Asana or other project management systems 

• Experience with Salesforce or other Customer Relationship Management (CRM) platforms

• Knowledge of web accessibility best practices 

• Familiarity with ethical storytelling practices 

• Experience in community organizing and/or community engagement 

1. Equity & Inclusion: Commitment to strengthening inclusion, diversity, equity, access, accountability, and action in food justice work 

1. Project & Time Management: Ability to manage time and workload effectively and independently, including proactively communicating timeline expectations and needs

1. Attentive & Effective Writing: Strong writing and detail-focused editing skills for feature articles, social media captions, email, and web

1. Creativity: Skilled at iterating and brainstorming multiple ideas to create content that invites engagement and inspires action 

1. Commitment to Continuous Improvement: Practiced in giving, receiving, and applying constructive feedback

1. Relationship Building: Ability to build trust with colleagues and community members to motivate and invite them to participate in storytelling and content creation

1. Storytelling: Understanding of what makes a story compelling and the ability to compile and share community stories in a way that prioritizes dignity and agency

Applicants must have reliable transportation. Relocation costs are not covered by Metro Caring.  

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the employee for this job.  

Research suggests that individuals may self-select out of opportunities if they don’t meet 100% of the listed qualifications. We encourage anyone who believes they have the skills, experience, and drive necessary to succeed in this role to apply.   

Metro Caring is an equal opportunity employer committed to building and maintaining an inclusive team. We welcome applications from individuals of all backgrounds and life experiences, especially those who represent communities and lived experiences served by Metro Caring. Our goal is to create an environment where everyone feels valued, respected, and empowered to contribute fully.