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Nahc4mo ago

GTM Marketing Lead

United StatesUnited StatesFull-timelead
OtherGtmMarketing Lead
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Quick Summary

Overview

We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.

Technical Tools
OtherGtmMarketing Lead
We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.
This is a builder role — not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You’ll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.
  • US Market Expansion
  • Lead GTM execution to expand our product into the U.S.
  • Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem.
  • Build relationships with U.S.-based creators, affiliates, and communities.

  • Growth Hacking & Marketing Execution
  • Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social).
  • Optimize CAC and identify repeatable channels to scale.
  • Implement and optimize viral loops, referral programs, and gamification mechanics.

  • TikTok & Creator Marketing
  • Run creator campaigns and affiliate activations directly on TikTok.
  • Analyze creative performance and identify what hooks, sounds, and formats drive conversion.
  • Build content + performance dashboards to measure growth funnel effectiveness.

  • Cross-Functional Collaboration
  • Work closely with Product & Ops to align marketing experiments with product launches.
  • Feed back U.S. market insights into product development and roadmap prioritization.
  • 3–5+ years of growth marketing / GTM experience in consumer apps or startups.
  • Proven track record of expanding into the U.S. market.
  • Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.).
  • Skilled in low-cost, high-impact growth experiments (referrals, community, virality, lifecycle marketing).
  • Data-driven: able to build dashboards, measure funnel metrics, and pivot fast.
  • Startup mindset: scrappy, resourceful, experimental.
  • Remote-first, with willingness to travel to Indonesia HQ as needed.

    • Location & Eligibility

    Where is the job
    United States
    On-site within the country
    Who can apply
    US
    Listed under
    United States

    Listing Details

    Posted
    December 17, 2025
    First seen
    March 26, 2026
    Last seen
    May 12, 2026

    Posting Health

    Days active
    46
    Repost count
    0
    Trust Level
    23%
    Scored at
    May 12, 2026

    Signal breakdown

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