Nahc4mo ago

GTM Marketing Lead

United StatesFull-timelead

OtherGtm Marketing

0 views0 saves0 applied

Apply Now

Quick Summary

Overview

We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product,

Technical Tools

OtherGtm Marketing

We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.

This is a builder role — not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You’ll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.

US Market Expansion

Lead GTM execution to expand our product into the U.S.

Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem.

Build relationships with U.S.-based creators, affiliates, and communities.

Growth Hacking & Marketing Execution

Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social).

Optimize CAC and identify repeatable channels to scale.

Implement and optimize viral loops, referral programs, and gamification mechanics.

TikTok & Creator Marketing

Run creator campaigns and affiliate activations directly on TikTok.

Analyze creative performance and identify what hooks, sounds, and formats drive conversion.

Build content + performance dashboards to measure growth funnel effectiveness.