Associate Director, Digital Content & Social Media

We encourage applicants to include a cover letter to share more about their experience and interest.

The Associate Director, Digital Content & Insights acts as the connective tissue between creative storytelling, digital execution, and performance measurement bridging content, analytics, and technology to ensure that all digital channels work together to deliver measurable, compliant, and high-performing marketing outcomes. The role connects the dots between brand, creative, and media to deliver content that builds awareness, credibility, and engagement across NLG’s digital ecosystem. This role is responsible for shaping and optimizing the firm’s digital content strategy, ensuring every message and campaign reflects the brand voice, meets compliance standards, and drives measurable performance across web, email, and social channels.

Reporting to the Director – Digital Marketing, this individual will lead the planning, development, and governance of digital content, driving an organic-first approach that blends storytelling, search intelligence, and performance insights. They are digitally bilingual — able to think strategically about content while speaking the technical language of SEO, analytics, CMS, and compliance. A working knowledge of HTML and marketing technology enables this role to operate with agility and independence, collaborating seamlessly with creative, data, and technical partners to ensure content performs as well as it inspires.

The Associate Director, Digital Content & Insights will collaborate closely with the Web & Digital Experience Strategist to align content with site architecture, SEO priorities, and user journeys, and with the Lifecycle Marketing Manager to ensure messaging and cadence are consistent across channels. They will oversee the editorial calendar, manage content workflows, brainstorm and lead content marketing efforts, and maintain brand and compliance integrity across all digital touchpoints. This role also owns social media operations and governance, as well as online reputation management, driving brand consistency and engagement across all digital touchpoints.

The ideal candidate is a strategic storyteller who combines creative thinking with analytical discipline. They are high energy and have a proactive, solutions-oriented mindset and understand how brand narratives, keywords, and engagement data work together to drive organic growth and meaningful results. Success in this role will be defined by cohesive, insight-driven content that advances NLG’s reputation, engagement, and measurable impact across the digital landscape.

Lead digital content strategy and planning. Working with clients and other communicators, define and manage NLG’s digital content editorial calendar. Drive an organic-first approach to content development that blends storytelling, SEO, and analytics to enhance visibility and engagement.