Director, Consumer Insights and Research

The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging a wide range of research, data, and analytics to uncover strategic insights that inform League-wide business decisions and optimize fan growth. 

The Global Insights leader will play a critical role in shaping the organization’s enterprise-wide understanding of global fans, audiences, and market dynamics. By integrating research, analytics, and strategic foresight across markets, this role develops global forecasts, analytical models, and measurement frameworks that inform long-range strategy and investment decisions. 

Working closely with Data & Analytics, Strategy, and Marketing teams, this leader synthesizes insights across multiple data sources and markets to identify macro trends, develop forward-looking projections, and translate complex analysis into clear executive narratives. This role will also build global frameworks, models, and insight systems that enable consistent measurement, strategic planning, and insight-driven decision-making across the League. 

• →Bachelor’s degree in Marketing, Business, Economics, Data Science, Statistics, or a related field 

• →10+ years of experience in consumer insights, market research, analytics, or strategy within global or multi-market organizations 

• →Demonstrated experience leading and shaping insights strategy in complex, cross-functional environments 

• →Strong expertise in developing research-informed forecasts, assumptions, or scenario models that support business planning and long-range strategy 

• →Strong executive storytelling and synthesis skills, including experience communicating insights through clear data visualization and presentations 

• →Experience conducting quantitative analysis and translating datasets into actionable business insights 
• →Proven ability to develop analytical roadmaps and strategies (including KPI development and measurement frameworks) and align cross-functional stakeholders to execute against them 

• Strategic, forward-thinking leader with a strong global mindset 

• Strong executive presence with the ability to influence senior stakeholders 

• Highly collaborative, with the ability to operate effectively across research, analytics, and strategy teams 

• Comfortable navigating ambiguity in a fast-paced, evolving organization 

• Exceptional communication, synthesis, and data visualization skills 

• Results-oriented with a strong bias toward action and impact 

• High integrity, sound judgment, and strong ownership mentality 

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset