Obligo2mo ago

VP Marketing

United States·New Yorkexecutive

OtherVp Marketing

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Quick Summary

Overview

In Person in New York City, NY About Obligo Obligo is a fast-growing FinTech / Real Estate Tech startup on a mission to build trust between renters and landlords worldwide.

Key Responsibilities

Marketing Strategy & Leadership Define and lead Obligo’s marketing vision and strategy in alignment with company goals Build, manage, and mentor a high-performing marketing team Establish clear KPIs and ensure marketing initiatives drive pipeline…

Requirements Summary

Experience in fintech, proptech, real estate, or financial services Enterprise go-to-market or platform marketing experience Benefits and Perks Competitive base salary and bonus structure Stock options Multiple health, dental, and vision plans…

Technical Tools

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Responsibilities

~1 min read

→Marketing Strategy & Leadership
Define and lead Obligo’s marketing vision and strategy in alignment with company goals
→Build, manage, and mentor a high-performing marketing team
Establish clear KPIs and ensure marketing initiatives drive pipeline growth, adoption, and revenue.
→Serve as a core member of the leadership team, contributing to company-wide strategy

Own pipeline generation across channels including paid, organic, content, partnerships, events, and ABM.
Partner closely with Sales on ICP definition, go-to-market strategy, and funnel optimization.
Use data, experimentation, and attribution to improve CAC, conversion rates, and ROI.
Scale marketing programs across SMB, mid-market, and enterprise segments.

Own Obligo’s brand identity, positioning, and messaging across all touchpoints
Lead product marketing efforts including launches, narratives, competitive positioning, and sales enablement.
Translate complex fintech concepts into clear, compelling, and trustworthy value propositions

Oversee renter- and customer-facing marketing communications.
Build lifecycle programs that drive adoption, engagement, retention, and trust
Partner closely with Product and UX to ensure a cohesive and consistent customer experience

Lead PR, communications, industry events, and thought leadership initiatives
Support strategic partnerships through co-marketing and joint go-to-market efforts