Social Media Strategist

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

DAVID is a global creative boutique founded in 2012, with offices in Miami, New York, Madrid, Buenos Aires, São Paulo, and Bogotá. The network of agencies – which is a part of WPP and Ogilvy's global creative network – is recognized for its creative reputation, with over 200 Cannes Lions in its history, including Grand Prix and Titanium Lions. It has also earned several EFFIE awards, highlighting DAVID's ability to build strong brands through creativity. DAVID has been named Agency of the Year at some of the most prestigious festivals, including D&AD, The One Show, and The Clio Awards.

The network is responsible for campaigns for major brands such as Google (Android and Google), Mondelez, Coca-Cola, Burger King, AB InBev, Supercell, Netflix, and Kraft-Heinz. Some of its most recent standout work includes iPager (Android), Meet Marina Prieto (JCDecaux), Breathe Through It (Halls), #TurnYourBack (Dove), The Bald Thru (Burger King); and Alcaraz Signs (Netflix). 

Throughout its history, DAVID has been one of the most recognized agencies for creating Super Bowl commercials, producing 9 spots over 6 years. In 2019 alone, the agency created commercials for three different clients (Burger King, Kraft Heinz, Budweiser). 

We’re seeking a highly motivated and experienced Social Media Strategist. This pivotal role demands a strategic thinker who can translate overarching campaign objectives into actionable social plans, grounded in robust audience insights, behaviors and platform performance. The ideal candidate will be a lover of creativity who works proactively and collaboratively, possesses a consistent pulse on social media updates, industry news, and pop culture, and excels at managing multiple tasks. 

• →Translate overarching campaigns into strategically sound social media plans.
• →Develop comprehensive social content strategies, informed by deep audience insights, competitive analysis, industry trends, and social listening.
• →Craft clear and compelling social briefs for the creative team.
• →Establish measurable KPIs and reporting frameworks for campaign social components in collaboration with data strategists, translating data into actionable insights for continuous optimization.
• →Conduct continuous research into social platforms, best practices, formats, and audience behaviors to inform and evolve campaign strategies.
• →Mentor and lead any junior social team members.
• →Analyze social media performance data, audience insights, platform trends, and social listening data to inform and optimize content strategy and engagement tactics.
• →Articulate the team's content strategy, execution plans, and performance results to internal stakeholders and clients.

• Minimum of 6-8 years of progressive experience in social media strategy.
• Expert-level knowledge of algorithms and best practices for key social platforms such as Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
• Experience managing influencer marketing campaigns and overseeing community management.
• Proven ability to develop and drive content strategy, including video, photography, and high-level copywriting aligned with brand voice.
• Demonstrated experience presenting strategies, performance insights, and recommendations to senior clients and internal stakeholders.
• Proficiency with social media management tools, analytics platforms, and content creation workflows.
• Experience with social listening tools like Brandwatch is a plus.

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