Partner Marketing Manager - ANZ

Australia·Sydneymid

MarketingPartner Marketing Manager

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Quick Summary

Key Responsibilities

Joint Campaign Planning: Collaborate with partners to design and execute joint marketing campaigns, such as webinars, events, or digital advertising.

Technical Tools

MarketingPartner Marketing Manager

Responsibilities

~2 min read

Partner Marketing Execution & Support:

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Joint Campaign Planning: Collaborate with partners to design and execute joint marketing campaigns, such as webinars, events, or digital advertising.
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Asset Creation: Develop co-branded materials like whitepapers, solution briefs, and social media content
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Funding Support: Manage Market Development Funds (MDF) to financially support partner-led marketing initiatives
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Work with the regional marketing team to identify opportunities to incorporate focus partners into existing Okta-led initiatives
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Coordinate with the APJ Strategic Partner Marketing Manager on logistical tasks related to GSI and CSP partners as directed.

Relationship & Event Execution:

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Serve as a primary marketing contact for a set of focus partners, assisting the APJ Partner Marketing Lead with relationship maintenance and communication
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Build and execute for key in-region events, including:

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Partner Connects and Partner Forum events in ANZ in alignment with APJ lead
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Key in region Tech Alliance events, such as: AWS Summits

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Showcasing Partner Success: Highlight partner achievements and solutions through case studies, blogs, or videos.
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Regular Communications: Ensure ongoing communications with partners, sharing product updates, new campaigns, and marketing best practices.

Demand Generation:

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Collaborative Demand Generation: Work with partners to create demand-generation campaigns and events aimed at attracting and converting leads.
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Lead Sharing and Tracking: Facilitate the process for lead sharing between the company and its partners, ensuring accountability and follow-through.

Reporting:

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Tracking ROI: Measure the effectiveness of partner marketing initiatives in driving pipeline, revenue, and adoption.
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Feedback Loops: Use data and partner feedback to refine strategies and improve program outcomes.

Internal Team Alignment & Planning

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Collaboration with Sales: Work closely with the partner sales team to align marketing initiatives with revenue goals.
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Integrated GTM Planning: Work closely with Marketing Pod teams to embed partner marketing strategies into global and theater level plans.
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Product Marketing Integration: Ensure partner messaging aligns with the company’s broader product positioning and GTM strategy.

Campaign Execution: Successful on-time and on-budget delivery of assigned co-branded marketing activities.
Partner Activation: Number of assigned partners actively utilising co-marketing materials or participating in joint campaigns.
MDF Process Compliance: Aligning closely with MDF Administrator for timely submission of MDF claims for executed activities.
Pipeline Support: Contribution to the team's partner-attached pipeline goal through assigned execution activities

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