Social Planning, Insights & Data Manager

South Africa·Durbanlead

OtherDataData ManagerData Lead

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Quick Summary

Key Responsibilities

Conduct audience, cultural, category and competitive research to support strategic planning. Analyse campaign, platform and social listening data to identify meaningful insights and opportunities.

Requirements Summary

4–6 years’ experience in strategic planning, insights, analytics or research within an agency, consultancy or client-side environment.

Technical Tools

OtherDataData ManagerData Lead

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Planning, Insights & Data Manager

Location: Durban, South Africa, Hybrid

About the role:

We’re looking for a Planning, Insights & Data Manager to join our Strategy & Social team and help transform data into meaningful strategic recommendations. This role sits at the intersection of strategy, analytics and social intelligence, partnering closely with strategists, creatives and client teams to uncover audience, cultural and commercial insights that inform smarter marketing decisions. You’ll be responsible for identifying trends, interpreting campaign performance and turning complex information into clear, actionable recommendations that improve creative effectiveness and business outcomes. If you’re naturally curious, commercially minded and passionate about using insights to solve business challenges, we’d love to hear from you.

What you will be doing:

Conduct audience, cultural, category and competitive research to support strategic planning.

Analyse campaign, platform and social listening data to identify meaningful insights and opportunities.

Translate qualitative and quantitative data into clear recommendations that inform creative briefs, content strategies and activation plans.

Develop dashboards, reporting packs and performance summaries for internal teams and clients.

Partner with Strategy Directors, Creative teams and client stakeholders to identify opportunities for optimisation and future planning.

Support test-and-learn initiatives by helping define hypotheses, measurement approaches and key learnings.

Monitor emerging cultural, platform and consumer trends and proactively share opportunities with the wider business.

Contribute to building best practice, templates and reporting frameworks that improve planning capability across the team.

What you need to be great in this role:

4–6 years’ experience in strategic planning, insights, analytics or research within an agency, consultancy or client-side environment.

Strong analytical thinking with the ability to identify patterns and uncover meaningful insights.

Experience using social platform analytics and social listening tools.

Excellent storytelling skills and the ability to communicate complex information simply.

Experience presenting recommendations to internal teams and clients.

Strong Excel or Google Sheets skills.

Experience with reporting or dashboard platforms such as Power BI, Tableau or Looker Studio is advantageous.

FMCG, retail or global brand experience is beneficial but not essential.

Req Id: 18067

#LI-MR1 #LI-MIDSENIOR #LI-HYBRID

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.