Creator & Influencer Partnerships Manager

• Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent the client's brand values and resonate with target audiences across platforms
• Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty
• Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status

• Develop and manage the client's creator engagement programme, building genuine, long-term relationships rather than transactional, campaign-by-campaign partnerships
• Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to the client's brand purpose
• Create and distribute regular community communications, including newsletters, updates, and exclusive content
• Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight
• Develop creative product mailers and gifting activations that feel personal and on-brand

• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices
• Develop creative briefs that give creators clear direction while leaving room for authentic, platform-native expression
• Coordinate with the creative and social teams to integrate influencer content into broader content calendars and campaign plans
• Track all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations

• Report on influencer campaign performance, community growth, engagement metrics, and programme impact, using data to refine strategy and demonstrate value
• Monitor creator content quality and audience response, identifying what's working and feeding learnings back into briefs and strategy
• Track programme operations including newsletter engagement, event participation, and community health metrics

• Track and manage creator fees, gifting budgets, and event spend; raise purchase orders and support invoice processing
• Maintain accurate budget records and flag variances or risks to the Social Lead in a timely way

• Shape and refine the creator programme's processes, tools, and ways of working, building a model that is efficient, scalable, and replicable across markets
• Support the expansion of the client's creator programme into additional markets, adapting the approach for different regions, platforms, and audiences
• Contribute to the wider studio's influencer strategy, sharing best practices and insights that raise standards across the team

• Partner with the client brand team on influencer strategy, presenting programme updates, campaign results, and recommendations with clarity and confidence
• Manage client feedback and approvals within the influencer workflow, keeping stakeholders informed and the process moving 

What you need to be great in this role: 

• Proven experience in influencer marketing or creator management, with a focus on consumer brands — ideally beauty, personal care, wellness, or FMCG
• A track record of identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
• Experience building and maintaining ongoing creator communities or ambassador programmes — not just one-off campaign activations
• Strong project management skills, with the ability to manage multiple creator relationships, campaigns, and workstreams simultaneously without losing detail
• Working knowledge of influencer contracts, usage rights, disclosure regulations, and compliance requirements
• Experience supporting project-level budget tracking and financial administration, including creator fees, gifting spend, and purchase orders
• Creative thinking, with the ability to develop engaging briefs, gifting concepts, event ideas, and community activations that strengthen creator relationships
• Confidence presenting to and partnering with brand clients, with clear and structured communication skills
• Proficiency with influencer management platforms (such as CreatorIQ, Traackr, Grin, or similar) and social listening or analytics tools
• Strong analytical skills, with the ability to report on campaign performance, interpret engagement data, and translate findings into actionable recommendations
• Genuine interest in creator culture and social platforms, with a clear understanding of what makes influencer content feel authentic versus forced
• Appreciation for inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiences
• An organised, solutions-focused approach to managing competing priorities and complexity
• Professional proficiency in English; additional languages are a plus, particularly for multi-market expansion
• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to enhance creator research, brief development, reporting, and programme communications
• Experience building personal AI workflows to improve efficiency and quality across influencer identification, content analysis, and trend monitoring
• Agentic approach to self-direction, prioritisation, and problem-solving across competing workstreams
• Ability to critically evaluate AI outputs and apply human judgement in relationship management, creative evaluation, and brand alignment decisions

Req ID: 18678

#LI-MR1 #Director #Hybrid