Head of Brand

Define and then evolve Parfumado’s big idea, positioning, messaging hierarchy, tone of voice, and creative direction across markets and channels. Turn that into a usable creative system: brand guidelines, look and feel, what’s on-brand and what isn’t, and the criteria for the kinds of creators and partners we work with. Decide on evidence, not assumption.

Own the strategic link between brand activity and commercial growth. Work closely with the Head of Growth to translate company goals into clear brand and campaign objectives, build the case for brand investment to commercially-minded founders, define the metrics that matter, and ensure brand work supports acquisition, retention, consideration and long-term customer value.

Own the campaign portfolio end-to-end: which campaigns we run, when, and why. Own the annual and quarterly calendar, prioritise initiatives, manage competing requests, and make sure every campaign has a clear strategic role, a strong creative idea, a commercial objective, and a clean execution plan. You’ll write and shape the briefs, set timelines, align stakeholders, and own clean handovers. Strong project and process skills are essential.

Set the creative standard and own creative production across our digital product and marketing channels (CRM, website, advertising, events, and SEO/AEO content). Lead and develop the Creative/Design studio (copy, design, production), give sharp feedback, and be hands-on where it matters: the brief, the concept, the review, the final standard. You won’t make every asset yourself, but you’re accountable for the quality and consistency of everything that carries our name.

Give the brand a daily presence where current and potential customers spend their time, driving reach and engagement through organic social. Close the loop so community signals and customer-happiness insight feed back into strategy, campaigns, messaging, and creative.

Sourcing and negotiation of co-creations and partnerships stay with the Influencer and Commercial teams. You own what happens next: the creative direction and brand execution of those deals across brand, partner and Growth channels, so the result is consistent and unmistakably Parfumado.

Bring a data-led approach to brand health, consumer insight and campaign performance. Define what matters for brand versus campaign impact; awareness, consideration, engagement, CAC, ROI, retention, sentiment, and turn insight into action. You’ll direct and hold external partners (research vendors, agencies) accountable for fielding and delivery without doing every piece personally.

Bring structure to campaign planning and reduce the ad-hoc chaos that comes with fast growth. Connect dots, unblock decisions, and align the right people at the right moments. Over time, build and coach a high-performing brand team across Creative, Social, Insights and Copy, clarifying roles and decision rights, and creating a culture with a bias toward shipping and learning over endless internal debate.

Performance marketing, paid acquisition (paid social, paid search, influencer-as-performance-channel), and commercial deal negotiation stay with Growth and Commercial. For influencer-as-performance work, Growth owns the spend; you own who we work with; creator criteria, look and feel, what’s on-brand, and share creative-strategy briefs (hooks and the like) with Growth.

What you bring

Great! We’d love to receive your CV or LinkedIn profile and motivation. Curious what it’s like to work at Parfumado? Take a look at our website, Instagram, TikTok, or LinkedIn to get a feel for who we are.

Acquisition in response to this vacancy is not appreciated.

You’ll hear from us within 5 working days. If we’re excited about your profile, we’ll invite you for a first video call. After that, the next step is an interview with the hiring manager, followed by a case interview, and a final conversation with one of the founders. And then… you might just be our new Head of Brand!