Growth Lead

Build and scale the programs that bring the best creators onto the platform - organic, partnership-driven, and product-led. You'll identify exceptional creators before they're obvious, develop relationships with creator communities and agencies, and build referral loops that compound over time. You'll know which channels convert and move fast to double down.

The experience of joining Passionfroot should feel exceptional — not like filling out a form. You'll design onboarding journeys that get creators to their first paid partnership faster, remove friction at every step, and set them up to genuinely succeed on the platform.

A creator who earns on Passionfroot stays on Passionfroot. You'll build the programs, touchpoints, and tools that help creators grow their income — and make them feel supported, not just signed up. You'll understand what keeps creators loyal and turn that into systems that scale.

You'll be the voice of the creator inside Passionfroot. That means building a real community - curating connections between creators, creating spaces for learning and collaboration, and making creators feel like they're part of something bigger than a platform. You'll know what motivates them, what frustrates them, and what makes them love us.

• Design and run creator acquisition programs — organic, partnership-driven, and product-led

• Build the systems and workflows that let us onboard creators at scale without sacrificing quality

• Identify and close high-value creators across LinkedIn, YouTube, newsletters, and emerging platforms

• Run experiments fast — test new sourcing channels, onboarding flows, and activation tactics

• Become the internal expert on what makes a creator succeed on Passionfroot, and feed that insight back into product

• Work directly with brand and campaign teams to match the right creators to the right opportunities

• Build the foundation for a future creator supply team — document what works, hire when it's time

• A hacker at heart — you find creative, scrappy ways to unlock growth and don't wait for perfect conditions

• Obsessed with metrics — you track everything, spot patterns fast, and turn data into decisions

• Highly organized and able to run multiple workstreams without dropping balls

• Moves fast and communicates proactively — your teammates always know where things stand

• Excited to own a function, not just execute tasks

• Experience working with creators — community management, creator partnerships, or growth operations

• Understands what makes a creator tick: what motivates them, frustrates them, makes them loyal

• Bonus: experience building or optimizing a marketplace supply side

• Creator network is growing with high-quality, vetted creators across key platforms

• New creator acquisition is systematized, scalable, and hitting monthly targets

• Activated creators are earning, engaged, and retained

• Creator supply function is well-documented and ready to scale with a team

• Product and campaign teams have a reliable, high-quality creator pool to work from

Creator supply is the foundation of Passionfroot's platform. Without a strong, motivated creator network, nothing else works. This is the role that builds and owns that engine.

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.