Web Manager

Define and manage the global website content to support brand, campaign, and product goals.

Oversee content updates, launches, and optimizations across global and local web pages.

Ensure SEO/AEO/ GEO best practices and user experience (UX) principles are applied globally.

Partner with creative and brand teams to maintain a cohesive look and tone of voice across all digital touchpoints.

Provide brand and creative guidelines to regional teams and agencies.

Collaborate with local marketing teams to adapt and localize global campaigns for regional websites.

Act as the main liaison between global and regional web managers to ensure alignment on priorities, content launches, and performance goals.

Gather insights and feedback from local markets to inform global web strategy.

Manage relationships with digital and creative agencies, including web developers, UX/UI designers, and content partners.

Define project briefs, timelines, and deliverables for agency-led website initiatives.

Monitor performance and quality of agency output against agreed KPIs

Work with analytics teams to track website KPIs, including traffic, engagement, and conversion rates.

Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

5+ years of experience in web content management, digital marketing, or global brand management.

Strong understanding of CMS platforms (e.g., WordPress, AEM, Contentful).

Experience working with creative and digital agencies.

Excellent project management and cross-functional communication skills.

Fluency in English; additional languages are a plus.

Global or regional experience (multi-market coordination) strongly preferred.

Strategic thinker with a creative eye and operational discipline.

Strong collaborator who can balance global brand standards with local market needs.

Advance understanding of HTML and CSS for content editing or QA.

Familiarity with SQL and data analytics for performance reporting.

Exposure to A/B testing and personalization tools.