Sales Lead Generation Specialist - Inbound & Outbound

We are looking for a highly motivated, revenue-focused professional to drive both outbound and inbound lead generation. This role is performance-driven and outcome-based, with clear KPIs tied to booked meetings, response speed, and conversion rates. The ideal candidate is self-managed, proactive, and results-oriented, with strong communication skills.

1. Outbound Revenue Development – Insurance GTM Campaigns

• → Execute structured LinkedIn outreach campaigns targeting defined insurance segments
• → Build and manage prospect lists aligned with ideal customer profiles
• → Personalise connection requests and follow-up messaging sequences
• → Secure a defined number of qualified calls/meetings per week or month
• → Track performance metrics and provide regular reporting

KPIs:

• → Number of qualified meetings booked
• → Outreach volume and response rates
• → Conversion from connection to booked meeting

2. Inbound Customer Engagement – Wedding Planning Services

• → Respond to inbound chat, web, and email enquiries within agreed SLA (e.g., under 5 - 10 minutes during active hours)
• → Build rapport and understand client needs through structured qualification questions
• → Provide relevant service information and guide prospects toward booking a consultation
• → Maintain accurate CRM updates and meeting scheduling

KPIs:

• → Speed to first response
• → Enquiry-to-meeting conversion rate
• → Meeting show-up rate
• →Work Expectations
• → Daily activity tracking and weekly KPI reporting
• → High level of autonomy and proactive communication
• →Familiarity with CRM systems, LinkedIn Sales Navigator (preferred), and scheduling tools

Required Experience & Skills

• → Proven experience in outbound sales, lead generation, or sales development
• → Strong written English communication skills with a persuasive and professional tone
• → Experience handling inbound customer enquiries and converting leads
• → Results-driven and comfortable working to measurable targets