CRM Specialist, Activation & Reactivation

U.s.mid

MarketingCrm Specialist

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Quick Summary

Key Responsibilities

Execute and schedule multi-channel campaign sends across email, push, and SMS Support test ideation and contribute to ongoing optimization strategy Write campaign briefs,

Technical Tools

MarketingCrm Specialist

ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

About the Role

~1 min read

IPSY is looking for a detail-driven CRM Marketing Specialist to support our resubscription and acquisition lifecycle programs. You'll work closely with the CRM team to execute multi-channel campaigns across email, push, and SMS — keeping programs running smoothly while contributing to some of our most ambitious initiatives yet. This is a hands-on execution role at a high-volume, fast-moving moment for the subscription business.

This position reports to the CRM Associate Marketing Manager and can be fully remote from the 16 U.S. states where IPSY hires.

Responsibilities

~1 min read

→Execute and schedule multi-channel campaign sends across email, push, and SMS
→Support test ideation and contribute to ongoing optimization strategy
→Write campaign briefs, partner with Creative on asset development, and own the approval process
→Maintain campaign reporting and surface performance insights across sends and journeys
→Handle campaign coordination and admin — keeping workflows, calendars, and stakeholders organized
→Support major roadmap initiatives including new program launches, tool rollouts, and segmentation strategy

3–6 years of experience in CRM, lifecycle, or email marketing
Hands-on experience executing multi-channel campaigns (email, push, SMS)
Experience with an enterprise ESP (Iterable, Braze, SFMC, or similar)
Solid understanding of segmentation, targeting, and triggered journeys
Strong QA instincts and obsessive attention to detail
Comfortable pulling performance data and translating it into clear insights and next steps
A collaborative communicator who can work across teams without dropping balls

Nice to Have

~1 min read

Experience with Iterable
Familiarity with tools like Amplitude, Movable Ink, Monday.com, or Asana
Background in subscription, winback, or new member acquisition
AI tools already in your day-to-day workflow
A genuine passion for beauty
E-commerce experience — especially in beauty

The IPSY subscription program is in a high-growth moment—with aggressive goals, new tools coming online, and new programs launching across the roadmap. This role sits in the middle of all of it. You won't just be maintaining what exists—you'll be helping build what's next, executing at a high level while the program scales. We're looking for someone who thinks in data but acts with creativity—someone who geeks out on performance as much as they love a well-crafted subject line, and who's always asking what else we could try.