Senior Director of Marketing

•       Own and execute PortPro’s end-to-end marketing strategy across product marketing, demand generation, content, brand, and field/event marketing.

•       Lead product marketing: positioning, messaging, launches, sales enablement, competitive intelligence, and customer storytelling for a category-defining product.

•       Drive demand generation programs (paid, SEO, lifecycle, ABM, partner, and event-led) that produce qualified pipeline and measurable revenue impact.

•       Partner with Sales to build a tight, accountable feedback loop on ICP, message-market fit, conversion rates, and pipeline velocity.

•       Translate a technical, AI-enhanced platform into clear, compelling stories for drayage operators including owners, dispatchers, and operations leaders who don’t have time for jargon.

•       Build, run, and report on a marketing budget with discipline. Know your CAC, payback, pipeline coverage, and source-of-pipeline numbers cold.

•       Hire and coach a small, high-leverage team over time starting by being hands-on yourself.

•       Represent PortPro at industry events, on webinars, and in customer conversations. You’ll be a voice of the brand, not just the strategist behind it.

We’re looking for a marketer on the rise, someone with a clear track record of progression, but still very much in the doer-leader phase of their career. Specifically:

•       Proven progression, not just a senior title. You’ve grown from individual contributor to manager to leader, and your résumé shows it. You’re hungry for the next step, not coasting on the last one.

•       Scrappy and hands-on. You’ve worked at startups or lean teams (think seed through Series B/C) where you wrote the email, built the landing page, briefed the designer, and pulled the report yourself. You don’t wait for headcount to make things happen.

•       Marketing all the way through. Your career has a consistent marketing thread ideally weighted toward product marketing and demand generation. You can talk positioning frameworks and pipeline math with equal fluency.

•       Product marketing chops. You’ve led launches, built ICP and persona work that sales used, and crafted messaging that moved win rates.

•       Demand gen operator. You’ve owned a full funnel number including MQLs, SQLs, pipeline, or sourced revenue and hit it. You know which channels work for B2B SaaS and which are vanity.

•       Domain edge (a strong plus). Experience in logistics, drayage, freight tech, supply chain SaaS, or at an AI-native B2B company. If you’ve marketed to operators of physical businesses, you understand our buyer.

•       Excellent writer and storyteller. You can take a complex AI-enabled workflow and turn it into a one-liner a dispatcher will repeat back to you.

•       Data-driven, but commercially minded. You measure what matters, ignore what doesn’t, and tie marketing to revenue — not impressions.

•       AI-fluent. You’re using modern AI tools to move faster and produce better work, and you’re excited to market a product that’s doing the same for our customers.

•       Experience marketing into trucking, logistics, drayage, freight forwarding, or 3PL audiences.

•       Background at an AI-first or AI-pro B2B SaaS company.

•       Familiarity with HubSpot, Salesforce, and the next-gen B2B marketing stack.

•       Hands-on experience with ABM motions for SMB and mid-market accounts.