Director, Field Marketing

We’re seeking a strategic and commercially minded Director, Field Marketing manager to own and evolve our field marketing strategy across priority regions. This role is accountable for driving pipeline, accelerating revenue, and scaling high-impact field programs, while directly managing and developing our Field Marketing Managers.

This is a senior, hands-on role for someone who can move seamlessly between strategy and execution, act as a trusted partner to Sales and Marketing leadership, and bring rigor to how we measure and optimize field ROI.

• Own the regional field marketing strategy, aligned to pipeline, revenue, and account-based growth objectives
  
  
• Act as the primary marketing stakeholder for Sales leadership, with clear accountability for field-sourced and field-influenced pipeline
  
  
• Translate GTM priorities into scalable, high-impact field programs that support demand creation, deal acceleration, and customer expansion
  
  

• Oversee the end-to-end strategy and execution of flagship events, tradeshows, executive roundtables, customer events, and virtual field programs
  
  
• Balance large-scale programs with high-touch ABM motions (1:1, 1:few) focused on priority accounts
  
  
• Continuously test and evolve event formats, channels, and technologies to improve engagement and ROI
  
  

• Directly manage and mentor Field Marketing Managers, providing clear direction, coaching, and development support
  
  
• Set priorities, operating rhythms, and performance expectations for the field function
  
  
• Build repeatable processes, templates, and best practices to support future team growth
  
  

• Partner closely with Sales, Product Marketing, Partner Marketing, and Demand Gen to ensure consistent messaging and integrated execution
  
  
• Collaborate with SDR and Sales teams to enable effective pre- and post-event follow-up
  
  
• Influence senior stakeholders with clear insights, recommendations, and business cases
  
  

• Own the regional field marketing budget, ensuring disciplined investment in high-ROI initiatives
  
  
• Define success metrics and analyze pipeline, revenue impact, and conversion performance across the funnel
  
  
• Use data and insights to continuously optimize programs and inform future strategy
  
  

• 7–10+ years of B2B field marketing or demand generation experience within a high-growth SaaS or technology environment
  
  
• Proven success owning regional field marketing strategy and driving measurable pipeline and revenue impact
  
  
• Experience leading complex event portfolios including tradeshows, executive events, and ABM-driven field programs
  
  
• Prior people-management experience, with a track record of coaching and developing high-performing marketers
  
  
• Strong understanding of B2B sales cycles and close alignment with Sales and SDR teams
  
  
• Data-driven mindset with experience using CRM and marketing automation platforms (e.g. Salesforce, HubSpot/Marketo)
  
  
• Excellent stakeholder management, communication, and executive-level presentation skills
  
  
• Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment
  
  
• Willingness to travel for key field events as required

This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the positions. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

The anticipated salary range for this role is $180,000 - $200,000 plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.