Growth Marketing Specialist -(B2B SaaS)

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MarketingGrowth Marketing Specialist

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Quick Summary

Overview

Role: Growth Marketing Manager Exp: 3-5 Years Work Mode: Remote (for Filipino Citizen) Time: EST Time About RChilli: RChilli is a global AI-powered HRTech company helping enterprises streamline recruitment through intelligent parsing, matching, data enrichment, and automation solutions.

Key Responsibilities

Growth & Demand Generation Plan and execute B2B demand generation campaigns for enterprise SaaS and HRTech solutions Generate high-quality leads through digital marketing channels Improve MQL to SQL conversion rates Drive pipeline growth and revenue…

Requirements Summary

MBA in Marketing, Business, Sales, or related field 3–5 years of experience in: Growth Marketing Demand Generation Performance Marketing B2B SaaS Marketing Required Skills LinkedIn Ads & B2B Paid Campaigns Lead Generation & Demand Generation Google…

Technical Tools

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Time: EST Time

Enterprise lead generation
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Campaign performance
Pipeline contribution
Revenue growth

Responsibilities

~1 min read

Plan and execute B2B demand generation campaigns for enterprise SaaS and HRTech solutions
Generate high-quality leads through digital marketing channels
Improve MQL to SQL conversion rates
Drive pipeline growth and revenue opportunities
Optimize campaigns for better lead quality and ROI

LinkedIn Ads
Google Ads
Email Marketing
Retargeting Campaigns
Webinars & Virtual Events
Content Marketing Campaigns

Support ABM campaigns targeting enterprise and mid-market accounts
Engage HR leaders, Talent Acquisition teams, and business decision-makers
Work closely with Sales teams to improve account engagement

Track campaign performance and improve conversion rates
Analyze:
- CPL (Cost Per Lead)
- CTR (Click Through Rate)
- SQL Conversion
- Campaign ROI
- Pipeline Contribution
Use data-driven insights for campaign optimization

Use AI tools and marketing automation platforms for campaign execution and optimization
Leverage tools like ChatGPT and AI-powered marketing platforms for content creation and campaign efficiency

Work with Sales, SDR, Content, and Design teams
Align campaigns with GTM priorities and business goals
Maintain strong coordination between Marketing and Sales teams

Requirements

~1 min read

MBA in Marketing, Business, Sales, or related field
3–5 years of experience in:
- Growth Marketing
- Demand Generation
- Performance Marketing
- B2B SaaS Marketing

LinkedIn Ads & B2B Paid Campaigns
Lead Generation & Demand Generation
Google Ads & Performance Marketing
Marketing Automation
Funnel Optimization
Campaign Analytics & Reporting
B2B SaaS Marketing

Enterprise sales cycles
B2B buyer journeys
Lead nurturing strategies
Multi-stakeholder decision-making

Nice to Have

~1 min read

HubSpot
Salesforce
Zoho CRM
Marketo

ChatGPT
Claude
Jasper

Requirements

~1 min read

Experience in enterprise demand generation
Ability to target and engage enterprise decision-makers
Strong ownership of pipeline and performance metrics

Nice to Have

~1 min read

Experience in SaaS / IT services / consulting firms
Familiarity with CRM tools (Salesforce, HubSpot, etc.)
Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)
Prior experience in B2B demand generation campaigns targeting enterprise ecosystems such as SAP, ServiceNow, HCM, ERP, HRMS, or enterprise technology platforms

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