Assistant Store Manager - Soho Flagship

The best stores aren't built by one person. They're built by two.

A globally celebrated, female-founded fashion brand — with a devoted following, an iconic aesthetic, and serious cultural momentum — is opening its New York City flagship. And behind every exceptional Store Manager is an ASM who makes the whole thing possible.

This is not a supporting role. This is a leadership role. You are the other half of the equation — the person who holds the standard when the SM is pulled away, who develops the team in the day-to-day, who reads the floor with a commercial eye and knows exactly what to do about it. You are not waiting to be a Store Manager. You are already thinking like one.

If you are a driven, experienced retail leader who takes genuine ownership, builds real team culture, and understands that the details of a shift are just as important as the vision behind it — we want to meet you.

You and the Store Manager build this store together. The culture, the performance, the customer experience, the team — all of it is shared ownership. When the SM is in the building, you are their most valuable strategic partner. When they're not, you are the Store Manager. There is no in-between.

The leader who makes the whole store better.

A role with genuine leadership responsibility.

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  3+ years of retail experience with at least 1–2 years in an Assistant Store Manager, Senior Keyholder, or equivalent leadership role — you've led teams, owned shifts, and been accountable for store performance before

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  A proven record of developing people — associates who worked under you are better retail professionals for it

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  Strong commercial awareness — you understand KPIs, know how to move them, and take personal accountability for your store's results

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  Experience in luxury, premium, or contemporary fashion retail — the environment is elevated and the experience must reflect that on every shift

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  Operational fluency across the full scope of store management: scheduling, inventory, loss prevention, cash handling, POS, and compliance

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  Familiarity with Shopify POS is a plus — comfort learning new systems is non-negotiable

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  Full flexibility across weekends, evenings, and key trading periods — this is a flagship and the role reflects that

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  A genuine, visible passion for fashion, styling, and the customer experience — this role attracts people who would be shopping here if they weren't running it

Built for people who are serious about where this takes them.

The right person isn't browsing. They're applying.

Send us your resume. Applications are reviewed on a rolling basis — shortlisted candidates will be contacted directly. Start date is immediate.

The strongest teams are diverse teams. Applicants from all backgrounds are warmly encouraged to apply — especially those who share a passion for intentional fashion, elevated retail, and exceptional leadership.

Start Date: Immediate
Rate: $26 - $32
Location: New York City
Employment Type: Full-Time