Events Manager

We're looking for an Events Manager to own the end-to-end planning and execution of Roo's tradeshow and conference program. This role sits on the Brand & Integrated Marketing team, reporting to our Sr. Manager of Brand & Integrated Marketing, and will be responsible for delivering 20-30 events per year — from large-scale national shows like VMX and WVC to focused regional conferences and tabletop activations.

Tradeshows are the most tangible, in-person expression of the Roo brand — the spaces where thousands of veterinary professionals physically experience who we are. This role offers the opportunity to own that experience, manage a significant budget, coordinate across Sales, Partnerships, and Marketing, and directly shape how Roo shows up in the industry.

• Manage a six figure annual tradeshow budget across booth fees, swag, supplies, fulfillment, storage, and industry sponsorships — tracking spend by quarter and event tier, flagging risks early, and making smart trade-offs.
• Maintain and improve event playbooks, SOPs, and operational documentation to ensure the program scales cleanly as Roo's event footprint grows.
• Adapt execution based on Roo's tiered event system (Tier 1 through Tier 4), scaling booth size, staffing, budget, and marketing support to match the strategic value of each show.

• Own the full lifecycle of Roo's tradeshow program: booth logistics, vendor management, shipping and inventory, staffing coordination, on-site setup and teardown, and post-show follow-through across 20-30 events per year.
• Manage relationships with exhibit services vendors, fulfillment centers, swag suppliers, and venue contacts across the national tradeshow calendar.
• Own booth inventory across multiple storage locations and ensure timely shipping to and from each event.
• Coordinate booth staffing with sales teams, matching the right Roo representatives to each show based on territory, audience, and strategic importance.
• Execute logistics for enterprise events Roo attends or sponsors, including corporate group conferences and partner events.
• Partner with Product Marketing and Partnerships to plan and execute webinars with external and internal speakers.

• Bring a creative eye to every event touchpoint, from swag concepts and booth activations to on-site experiences, staying tapped into consumer and event trends to ensure Roo shows up in ways that feel fresh, intentional, and differentiated rather than templated.
• Manage tradeshow-adjacent community events such as happy hours and networking receptions, driving meaningful engagement and extending Roo’s presence beyond the booth.
• Partner with Brand and Product Marketing to manage event collateral, ensuring all booth materials and supporting assets are aligned, on-brand, and ready for each show.

• Coordinate with the Partnerships team when CE programming is co-located at a tradeshow, ensuring smooth handoffs between booth logistics and content/speaker programming.
• Own lead capture processes at every event and coordinate with Sales and Lifecycle to ensure timely post-show follow-up.
• Interface cross-functionally with senior stakeholders across the company, communicating clearly about what's on track, what's at risk, and what you need.
• Ensure events drive measurable business impact, partnering with Sales and Marketing on pipeline generation, engagement, and post-event conversion.

• 5+ years of experience in event management, tradeshow coordination, or field marketing, ideally at a company running a high-volume program (15+ events/year).
• Proven experience managing six-figure event budgets with strong attention to spend tracking, forecasting, and trade-off decisions.
• Exceptional organizational skills — you can manage multiple events in different stages simultaneously (one in planning, one shipping, one on-site, one in post-show wrap-up) without dropping balls.
• Experience with end-to-end tradeshow logistics: booth setup, vendor contracting, advance warehouse shipping, on-site operations, and teardown.
• Strong cross-functional communication skills — comfortable coordinating across Sales, Marketing, and Partnerships teams and holding your own in rooms with senior stakeholders.
• A brand sensibility — you care about how things look and feel and take pride in making sure every booth, banner, and branded touchpoint meets a high standard.
• Genuine curiosity about event and consumer culture trends, and the ability to translate learnings into activation ideas.
• Familiarity with event metrics and reporting, including tracking lead capture, pipeline influence, and on-site engagement to connect event activity to business outcomes and communicate impact back to the broader team.
• Familiarity with or willingness to quickly learn tools like Webflow, HubSpot, Canva, Google Sheets, Notion, and trade show shipping/logistics platforms.
• Comfort with regular travel (~30-40%), including multi-day conferences and occasional weekend events.
• Veterinary industry experience is a plus but not required — what matters more is that you've managed complex event logistics at scale and can learn a new industry quickly.

This role is perfect for someone who thrives on logistics, takes pride in flawless execution, and wants to own the moments where Roo comes to life in the real world — not on a screen, but face to face with the veterinary community.