Who we are:
At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
Want to make an impact? Join our pack and come work (and play!) with us.
Who we're looking for:
We are seeking a high-impact Paid Marketing Manager to join our global Growth Marketing team. In this role, you will take the lead on managing sophisticated paid search and social platforms, driving international expansion, and scaling our customer acquisition efforts. We need a strategist who is comfortable "under the hood" of large-scale ad accounts, utilizing automation and AI-driven tools to optimize performance.
The ideal candidate is a data-driven storyteller—someone who can look at a spreadsheet of raw data and extract a clear, actionable growth strategy. You should be a self-starter who thrives in a fast-paced, agile environment, possesses a meticulous eye for detail, and is eager to grow your career within a world-class marketing organization.
Budget Management: Direct a multi-million dollar annual budget, optimizing paid search and social campaigns to maximize scale while hitting strict efficiency and CAC targets.Financial Rigor: Own the monthly billing and accrual process for SEM and assist leadership in forecasting future performance trends.Strategic Partnerships: Identify and vet new partner opportunities while managing existing high-level vendor and platform relationships.Global Expansion: Research, launch, and lead international SEM growth strategies across multiple countries, languages, and cultural nuances.Data Analysis & Reporting: Build and maintain automated reporting dashboards; synthesize complex performance data into intelligent action plans regarding keywords, landing pages, and creative assets.Thought Leadership: Stay at the forefront of digital marketing trends, particularly regarding privacy changes and AI-driven campaign management strategies, to ensure Rover remains a market leader.Cross-Functional Collaboration: Partner with Creative, Product, and Web teams to share insights, optimize landing page conversion, and align on brand messaging.Competitive Intelligence: Monitor market shifts and competitor tactics, translating findings into proactive campaign adjustments.
Education: Bachelor’s Degree in Marketing, Business, Statistics, or a related analytical field.Experience: 3+ years (5+ preferred) managing large-scale, high-budget paid search and social accounts (Google Ads, Meta Ads Manager, etc.).Technical Proficiency: Proven track record of automating bidding, scaling keyword coverage, and executing rigorous A/B testing for ads and landing pages.Analytical Rigor: Expert-level spreadsheet skills; you are comfortable manipulating large datasets to find the "why" behind the "what."AI Savvy: Demonstrated ability to leverage LLMs and AI tools to streamline workflows, generate copy variations, or analyze data.Communication: Excellent written and verbal communication skills, with the ability to present complex data to non-technical stakeholders.Location: Based in Barcelona.
SQL Skills: Familiarity with SQL and experience querying data tables to join disparate data sources.Agency Management: Experience managing external agencies or specialized vendors.Advanced Analytics: Proficiency with Google Analytics 4 (GA4) and other modern web analytics suites.Automation: Ability to set up APIs or write scripts (Python, Google Ads Scripts) to automate repetitive tasks and reporting.
Long-term incentive plan with a company performance-based cash payoutPension planPrivate medical insurance25 days PTOMeal allowance and flexible compensation plan (transport and nursery)Gym membership€450 to cover the costs associated with the adoption of a petAnnual €150 wellness reimbursementFlexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and timeGrab snacks, fresh fruit, in our kitchen to keep yourself going Regular team activities, events, game nights, and moreDog-friendly office
In Barcelona the first-year salary range is €35,405 -€45,318. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
Barcelona
Flexport
PlaceRemote
Fivetran