Who we are:
At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
Want to make an impact? Join our pack and come work (and play!) with us.
Senior International Marketing Manager
In this role, you will drive new customer growth across Rover’s 16 international markets. You will navigate a global matrix organization, partnering closely with digital product teams to design and implement growth plans tailored to specific local markets.
- Optimizing the Growth Funnel: You will own the strategy across the entire funnel including Channel, Creative, Site Conversion (CR%), Offers, and Pricing to ensure we are scaling efficiently.
- Turning Insights into Action: By conducting deep internal and external analysis, you will derive the insights necessary to build local learning agendas.
- Leading Through Influence: While this position does not have direct reports, you will be responsible for working with and influencing central teams to execute your strategies and learning agendas.
- Quantitative Problem Solving: You will spend your time performing rigorous data analysis and applying critical thinking to solve complex growth challenges.
- You will report to the Director of International Growth in Barcelona.
This is a hybrid role, and you’ll join the team in our Barcelona office at least two days a week (Mondays and Thursdays) to collaborate in person.
Contribute to and own implementation of the annual growth strategy for the International Markets. Transferring insight into plans, learning agendas and OKRs.Own the execution of the local growth strategies with the central channel teams and external agencies. Setting clear New Customer volume targets per channel and managing any variances.Work with the analytics department to ensure that actionable performance reporting and recurring mechanisms are in place - think Weekly and Monthly Business Reviews. Partner with the product and channel team to improve New Customer conversion rate for International Markets. Implement new, optimize existing and improve local experience of all landing pages.Manage local content approach with central teams. Ensuring local content pillars in place and actioned against.Produce and own local customer intelligence routines. Ensuring the local voice of the customer is being heard and turned into insight and action within the central teams including copy and content.
High fluency in English (C2) is a must. This is the official Rover language and it’s used every day with every internal stakeholder.Minimum of 8 years working experience driving cross-functional program outcomesExperience of working directly with online and offline Marketing channels and technologiesHighly analytically independent - able to use data to solve complex problems in Excel/Google SheetsStrong project management skills with the ability to define and execute against clear timelines while driving forward stakeholdersClear and structured communication style both verbal and written especially in writing business casesDemonstrated ability to effectively partner cross-functionally coupled with the ability to influence diverse teams to drive towards critical decisions and deliver outcomes.
Experience working with software-related product and analytics teamsExperience in online marketplacesExperience in one or more of the following countries: Germany, France, UK, Spain, Italy
Long-term incentive plan with a company performance-based cash payout Pension planPrivate medical insurance25 days PTOMeal allowance and flexible compensation plan (transport and nursery)Gym membership€450 to cover the costs associated with the adoption of a petAnnual €150 wellness reimbursementFlexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and timeGrab snacks, fresh fruit, in our kitchen to keep yourself goingRegular team activities, events, game nights, and moreDog-friendly office
BarcelonaFull-timesenior
PlaceRemote
Fivetran