Paid Media Strategist

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Define and implement the digital media investment strategy, optimizing budget allocation to maximize business results and campaign performance, ensuring proper execution through external partners and alignment with defined objectives, while continuously monitoring and analyzing performance to drive efficiency and results.

• Define media strategies aligned with business and campaign objectives.

• Manage budget allocation and optimization across channels, audiences, and formats.

• Oversee execution through external partners, ensuring alignment with strategy.

• Analyze performance and translate data into insights and strategic decisions.

• Ensure control, efficiency, and visibility of media investments.

• Collaborate with internal teams to align media with creative and content strategies.

• Identify opportunities for optimization, scaling, and continuous improvement.