Paid Media Strategist (Remote)

At TripleDart, we show cognizance about solving complex performance marketing problems for SaaS companies. We demonstrate this at work by choosing our clientele wisely. We tend to have a soft corner for clients who share our values by promoting flexibility and accountability. Currently, our portfolio includes a profound range of 50+ VC-backed SaaS companies.

• →On the demand generation strategy to deliver on targets to your client portfolio: Develop and execute a data-driven strategy to generate and accelerate the pipeline for your clientele.
• →Develop and implement a broad range of highly targeted, multi-channel ABM programs and campaigns intended to increase engagement, build pipelines and accelerate revenue in key accounts
• →Build a high-performing team: Hire, mentor, and build a high-performing team of passionate marketers about numbers and performance.
• →Own campaign execution end-to-end, including account selection, copy and content development, analysis, and reporting on campaign effectiveness.
• →Collaborate with internal/external content Marketing and Product Marketing teams to develop messaging and content tailored to our audience
• →Use analytics and insights to profile and target ideal target accounts and contacts.
• →Coordinating ideation, creation, deployment, and analytics across multiple internal teams.
• →Maintaining a robust and diverse pipeline of optimization tests for each client you are assigned.
• →Driving macro and micro conversion improvements across high-growth marketing channels.
• →Analyzing and tracking KPIs, leveraging performance data to both identify optimization within existing funnels and unlock new growth opportunities.
• →Improving CRO Program efficiency by designing and maintaining systems, training, SOPs, etc.
• →Document, automate, and optimize experimentation processes and growth loops.