Social Media Manager

Think we're just about redirecting food surplus? Think bigger.

• Pioneers in food rescue, we are a renowned leader in perishable food redistribution across Canada.
• With a mission fueled by a no-waste, no-hunger ethos, we're not just changing the game—we're rewriting the rules.
• Our strategic approach aligns with the United Nations’ Sustainable Development Goals (SDGs), making every day a step towards global change.

The Social Media Manager plays a key role in expanding Second Harvest's reach and visibility among both business audiences (B2B) including food businesses, donors and industry stakeholders and the general public (B2C), using social media to educate Canadians about food rescue, food waste and the impact of our work.

Working alongside the Marketing & Communications team, you'll lead the social media strategy and execution for organizational campaigns, developing channel-specific content plans that build awareness, grow our community and inspire action.

• Develop and implement Second Harvest's annual social media content strategy and calendar aligned with organizational priorities, fundraising goals and marketing campaigns.
• Manage Second Harvest's social media presence across Facebook, Instagram, LinkedIn, X and YouTube, ensuring each platform supports organizational goals and reaches its intended audience.
• Execute the day-to-day management of our social channels, including content creation, scheduling, publishing, optimization and community management across both organic and paid social.
• Create engaging, platform-specific content, including copy, photography, graphics and short-form video that brings our brand and mission to life.
• Confidently appear on camera as a representative of Second Harvest, creating authentic content that engages and grows our online community.
• Plan and coordinate photo and video shoots with staff, volunteers, partners and community members, with regular travel to our Etobicoke office and events as required.
• Build and nurture Second Harvest's online community through proactive social listening and timely
• Develop and manage relationships with influencers, content creators and organizational ambassadors to amplify campaigns, strengthen partnerships and extend our reach.
• Analyze social media performance and deliver regular reporting, using insights and recommendations to optimize strategy, content and campaign performance.
• Stay current on emerging social media trends, platform updates and best practices, bringing fresh ideas and innovative approaches to our digital strategy.
• Support other digital marketing initiatives and organizational priorities as needed.

• 2+ years of professional social media management experience with a brand, organization or agency.
• Proven success in developing and executing social media strategies, content calendars and integrated campaigns.
• Hands-on expertise with Meta Business Suite, including paid social campaign management and optimization.
• Strong content creation skills, including copywriting, photography and short-form video for social media.
• Proficiency with social media management platforms, Canva, video editing software and content management systems.
• Proficiency with social media analytics and reporting tools, with the ability to translate data into actionable insights and recommendations.
• Proficiency with social media management platforms, Canva, video editing software and content management systems.
• Excellent communication, organization and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Experience collaborating with influencers, content creators or brand ambassadors is considered an asset.
• This is a hybrid role requiring approximately 50% on-site work, with occasional travel to off-site locations for filming, events and content creation.
• Ability to work flexible hours, including occasional evenings, weekends and travel as required.
• Bilingualism (English/French) is considered an asset but is not required.

Ready to lead at the forefront of food security and sustainability? Join us at Second Harvest and be part of a team that's not just meeting the standard but setting it. Apply today and be the change you want to see in the world.

We encourage you to include a link to your portfolio, website or other examples of your work with your application. Showcasing your social media content, campaigns or creative work will help strengthen your application.

Please note that a portfolio or work samples will be required if you are selected to move forward in the interview process. Examples may include organic and paid social campaigns, short-form video, photography, copywriting, creative assets, performance results or other relevant work that demonstrates your approach to social media marketing.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Second Harvest uses AI tools to assist with application screening. We monitor these tools to reduce bias and ensure fair evaluation based on skills and qualifications.

Second Harvest is committed to fostering a diverse and inclusive work environment. We strongly encourage applications from all qualified individuals, especially those from equity-deserving groups, including racialized persons/persons of color, Indigenous peoples, women, persons with disabilities, and members of the LGBTQ2S+ community.

If you require any accommodations at any stage, please contact us via humanresources@secondharvest.ca and we will work with you to meet your needs.