Creator Program Manager

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

• Own and maintain the global social GTM calendar across organic, influencer, paid social, affiliate, creator commerce, listening, and analytics.
• Build integrated launch plans that connect social activity to product launches, retail moments, promotional events, media investments, and broader business priorities.
• Ensure creators, content, media, and commerce strategies are coordinated from planning through execution.
• Partner with category, channel, and regional leaders to identify opportunities for amplification, integration, and scale.

Cross-Functional Orchestration

• Serve as the primary liaison between Social and key business functions, including Brand, Media, Retail, E-Commerce, Communications, Product, and Analytics.
• Drive launch readiness across social workstreams, ensuring timelines, dependencies, approvals, and deliverables remain on track.
• Surface risks, gaps, and opportunities early, helping teams proactively solve problems before they impact execution.
• Ensure social plans are integrated into broader marketing and commercial initiatives.

Social Ecosystem Excellence

• Connect organic, influencer, paid social, affiliate, and creator commerce efforts into a cohesive full-funnel activation strategy.
• Partner with Media teams to ensure creator, influencer, and organic content are leveraged effectively across paid channels.
• Support the development of scalable playbooks, processes, and operating models that improve performance and speed.
• Help evolve Social from a collection of channels into a measurable business growth engine.

Reporting & Business Intelligence

• Own reporting cadences across the social ecosystem, including weekly updates, launch recaps, monthly business reviews, and executive communications.
• Build and maintain dashboards, scorecards, and reporting frameworks that provide visibility into activity, performance, and business impact.
• Translate social performance into clear, actionable insights for leadership and cross-functional stakeholders.
• Standardize reporting processes across regions, categories, and channels.

Process & Operations

• Build and document workflows, launch processes, briefing templates, approval chains, and operational playbooks.
• Identify operational inefficiencies and implement scalable solutions that improve visibility, accountability, and execution quality.
• Manage intake processes and prioritization frameworks for social support requests.
• Continuously improve how the social organization plans, communicates, and executes globally.

• 5+ years of experience in Integrated Marketing, Social Media, Marketing Operations, GTM, Program Management, or related disciplines.
• Strong understanding of the modern social ecosystem, including organic social, influencer marketing, paid social, affiliate marketing, creator commerce, social listening, and analytics.
• Experience connecting marketing activity to business outcomes, product launches, retail priorities, and commercial objectives.
• Exceptional organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
• Strong analytical mindset and comfort translating data into actionable business insights.
• Excellent written and verbal communication skills, including executive-level communications and stakeholder management.
• Proven ability to influence and align cross-functional teams without direct authority.
• Comfortable operating in a fast-paced, high-growth environment with ambiguity and changing priorities.
• Proficiency with project management and collaboration tools such as Asana, Monday, Notion, Airtable, Smartsheet, or similar.

• Product launches, campaigns, creator activations, and retail moments are coordinated seamlessly across the social ecosystem.
• Leadership has clear visibility into social priorities, activity, performance, and business impact.
• Teams spend less time chasing information and more time executing.
• Organic, influencer, paid social, affiliate, and creator commerce efforts operate as one integrated system rather than independent channels.
• Social is recognized as a strategic growth engine that connects brand, creators, media, commerce, and culture.

• As a corporate citizen, learn and support SharkNinja's Diversity, Equity & Inclusion strategy
• Be an Ally, find internal Champions
• Explore SharkNinja's Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities
• Participate in employee engagement surveys and respond as openly and honestly as possible
• Become culturally competent; take the time to learn about different cultures, races, religions and backgrounds represented by your colleagues
• Treat people in a way they wish to be treated rather than the way you wish to be treated

• Leads us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Using your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.”

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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