Brand Manager (Sixty60)

To drive measurable growth through data-driven, performance marketing and optimisation across digital customer journeys. The purpose of the Brand Manager role is to manage the execution and optimisation of brand and marketing strategies by delivering integrated campaigns, monitoring performance, and ensuring alignment to business objectives and brand positioning.

Manage the delivery of integrated brand and campaign plans across channels

Implement campaign strategies, including channel mix, timing, and messaging

Act as brand custodian, driving innovation and elevating creative standards across all touchpoints

Drive improvements in campaign execution and effectiveness

Analyse campaign performance and evaluate outcomes against objectives

Report on results and recommend optimisation actions

Implement best practices for campaign execution, targeting, and measurement

Manage campaign budgets effectively and ensure strong return on marketing investment.

Manage relationships with internal stakeholders and external agencies

Align campaign objectives, deliverables, timelines, and budgets

Oversee approval processes and ensure governance compliance

Manage execution across key channels (e.g. social media, CRM, paid media, app, etc)

Ensure campaigns are delivered effectively and meet defined standards

Resolve execution challenges and optimise delivery processes

Evaluate market trends, competitor activity, and customer insights

Contribute to the development of brand and campaign strategies, ensuring alignment to commercial objectives, customer growth and brand equity targets

Identify opportunities to improve marketing performance

Bachelor's Degree in Marketing, Business, or equivalent – (essential).

6+ years experience as a brand manager or similar role – (essential).

Experience in digital marketing or marketing in retail or related business field– (essential).

Exposure working with e-CRM – Email (Everlytic, MailChimp or similar), SMS, push notifications, and in-app messaging – (preferred).

Experience working with paid media, targeting, and audiences – (preferred).

Experience managing social media pages and channels – (preferred).

Brand Management skills – Able to implement a brand plan and guidelines, measure and report on campaign effectiveness, and proactively drive brand-building initiatives.

Passionate about the customer and obsessed with the latest consumer products and trends and making customers’ lives easier.