Creator Marketing Manager

The Creator Marketing Manager leads the Outside Creator Network (OCN), a community of outdoor, fitness, and adventure creators. OCN powers branded campaigns for Brandworks, Outside's in-house content marketing agency. This person scouts and vets new creators, pairs them with the right brands, and runs creator-led campaigns from first brief to final report, including budgets and contracts.

This is a hands-on role for someone who knows what makes social content authentic, credible, and engaging, and who loves finding new voices. Expect a steady pace most of the year, with a couple of multi-campaign pushes and contract support available during peaks. This is not a sales role. You'll contribute ideas to pitches and join client kickoffs once a campaign is sold.

• →Proactively source and vet new creators across Instagram, TikTok, and Facebook; there's no fixed roster, so you'll build the bench campaign by campaign
• →Pair creators with brand and campaign needs, and write clear, on-strategy creator briefs
• →Manage post-production and the full campaign workflow, including Meta partnership ads (boosting/whitelisting)
• →Track, analyze, and report on campaign performance using social media data
• →Manage creator campaign budgets and negotiate creator contracts
• →Contribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is sold
• →Support creator content for fitness challenges on Outside's Map My apps
• →Stay current on social media and creator trends, and apply them to campaign planning

• Onboard with the Brandworks team and learn current OCN processes and custom content services
• Take ownership of post-production and creator briefs
• Start building relationships with existing creators and scouting new creators for upcoming campaigns
• Demonstrate proficiency in campaign tracking and reporting

• Independently lead creator campaigns from concept to execution
• Own creator budgets and contract negotiations
• Expand the OCN network with a diverse range of creators matched to campaign needs
• Apply trend knowledge to optimize content creation and delivery

• Use social data insights to influence OCN strategy and identify new opportunities
• Scale the program with measurable growth
• Define best practices for campaign management, budget allocation, and contract negotiation across Brandworks
• Serve as the team's go-to creator marketing expert

• 3+ years of experience in creator/influencer marketing, social media marketing, or digital marketing
• Deep knowledge of social platforms and creator marketing, with a strong sense of what makes content authentic and engaging
• Strong project management skills across multiple campaigns, deadlines, and budgets
• Experience analyzing social media data and turning it into clear reports and recommendations
• Creative approach to storytelling and content creation
• Strong written and verbal communication skills; collaborative, solution-oriented mindset
• Proficiency in Google Workspace and Asana; experience with Meta partnership ads a plus
• Creator or talent contract negotiation experience a plus
• Bachelor's degree in Communications, Journalism, Marketing, or a related field preferred
• Enthusiasm to grow and evolve in a fast-moving field