Supervisor, Digital Marketing

Position Summary The Digital Marketing Supervisor is responsible for the effective, timely, and accurate execution of digital marketing campaigns across Paid Media, Geo-HSMS, Viber, and other digital channels. The role acts as a key coordination point between internal stakeholders, media agencies, and vendors to ensure campaigns launch successfully, meet performance objectives, and comply with company processes. Key Responsibilities Execute and manage digital marketing and paid media campaigns. Coordinate with media agencies on campaign setup, targeting, launch, and optimization. Manage Geo-SMS and Viber campaigns, including audience targeting, messaging, scheduling, and tracking. Ensure campaign readiness by coordinating requirements, approvals, creative assets, and timelines. Develop and review campaign copy and content aligned with brand standards. Monitor campaign performance, KPIs, budgets, and return on ad spend (ROAS). Prepare campaign performance reports, insights, and recommendations. Coordinate contracts, purchase orders, invoices, and vendor payments. Maintain campaign trackers, timelines, and project governance processes. Required Competencies Execution-focused and results-driven Highly organized and detail-oriented Data-driven with strong analytical skills Proactive and ownership-minded Strong stakeholder management skills Business acumen Excellent communication skills Collaborative team player Technical Skills Google Ads (Search, Demand Gen, Performance Max) Meta Ads Manager (Facebook & Instagram) Google Analytics 4 (GA4) and Google Tag Manager UTM tracking and conversion measurement Geo-SMS and Viber marketing campaigns Knowledge of emerging digital channels such as YouTube, Spotify Audio Ads, Digital Out-of-Home (DOOH), and TikTok Requirements Experience & Qualifications Bachelor's degree in Marketing, Communications, Business, Advertising, or related field. 3 to 5 years of experience in digital marketing, campaign management, performance marketing, or media. Experience working with digital media agencies and vendors. Strong understanding of digital marketing platforms, analytics, and performance metrics. Proficient in Excel/Google Sheets and campaign reporting. Strong project management, communication, and stakeholder management skills. Experience in hospitality, entertainment, retail, travel, or consumer-facing industries is preferred