Director, Body Service Line Management

The Body Service Line is built on Sono Bello’s flagship liposuction procedures, and an expanding portfolio of skin-focused offerings is the business. It is the engine that launched the company, funded its national expansion, and established Sono Bello as the category leader in aesthetic surgery. Every center in the network, every operational capability, and every trusted patient relationship traces back to the strength and continued growth of this service line.

That foundation is also the opportunity. The Body Service Line is large, established, and nationally scaled and it still has significant runway ahead. This is a business where a sharp leader with the right commercial instincts and operational discipline can make a real mark.

Sono Bello offers our team members the opportunity to take ownership of complex, high-impact initiatives, work alongside an experienced executive team, and play a central role in shaping the future of a scaled, growth-oriented healthcare organization while working in the dynamic and rapidly evolving medical aesthetics category.

The Director, Body Service Line Management is a senior leadership role within Sono Bello’s Products & Service Lines organization, responsible for developing, scaling, and optimizing products and services across Sono Bello’s national network.

This role has end-to-end ownership of Sono Bello’s Body Service Line the commercial core of the business, encompassing liposuction and a growing portfolio of skin removal and tightening focused procedures. The Director will be accountable for commercial performance, P&L results, and disciplined execution, with a mandate to drive growth through smarter segmentation, stronger patient experience, sharper clinical and operational standards, and continued expansion of a service line that already operates at national scale.

This is not a maintenance role. The Body Service Line has the reach, the investment, the infrastructure, and the patient trust that most businesses spend years building. What it needs is a leader who sees the untapped opportunity clearly and has the commercial instincts and operational discipline to capture it.

Success in this role requires a commercial, operator-oriented leader who combines strong financial acumen with the ability to deliver results in a matrixed environment. While this role does not directly manage marketing, sales, or center operations, it works closely with those teams to optimize the full patient journey — from segmentation and acquisition through post-operative care, outcomes, and advocacy.

This Director has a peer leading the launch and expansion of a new service line in an adjacent category — an important strategic investment that reflects the company’s ambition to grow its portfolio. The two roles are complementary: the peer role is building something new; this role is accelerating something proven. Both matter enormously to the company’s future.

An early and important deliverable of this role will be a recommendation on the team structure needed to support the service line’s growth ambitions. The Director will work with senior leadership to evaluate, design, and build the team needed to scale and dramatically grow this business.

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $180,000 - $225,000 + Bonus.

• Own the service line strategy, roadmap, and growth plan for the Body Service Line — including liposuction and the expanding portfolio of skin procedures — ensuring alignment with financial targets and long-term growth objectives.
• Identify, prioritize, and develop initiatives that drive incremental revenue growth, margin improvement, and service line scalability — drawing on what is already working and building on it with discipline.
• Monitor market trends, competitive dynamics, and patient needs to inform service line evolution, differentiation, and positioning across a growing and increasingly competitive landscape.
• Define where the Body Service Line has room to grow — whether through improved conversion, expanded patient segments, stronger retention, portfolio innovation, or clinical advancement — and build the plan to get there.

• Maintain full P&L responsibility for the Body Service Line, including revenue performance, margin management, and cost discipline.
• Partner closely with Finance and Field Leadership to develop budgets, forecasts, and ROI-based business cases for growth initiatives, operational investments, and expansion phases.
• Establish performance targets and manage results against monthly, quarterly, and annual goals.