Director of Growth Marketing (Live365)

●     Own and improve Live365’s growth marketing strategy across organic, paid, and owned channels.

●     Identify opportunities to increase qualified traffic, free trials, paid subscriptions, and customer conversion.

●     Build and manage a practical growth roadmap focused on measurable business impact.

●     Balance strategic planning with hands-on execution across campaigns, content, paid media, reporting, and website improvements.

●     Partner with leadership to align growth initiatives with business goals, pricing, packaging, product launches, and customer segments.

●     Lead Live365’s SEO and AI search optimization efforts.

●     Improve visibility across traditional search, AI-driven search, answer engines, and generative AI discovery experiences.

●     Focus on practical areas of AI search optimization, including Answer Engine Optimization, AEO, Generative Engine Optimization, GEO, Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and other emerging discovery channels.

●     Own keyword strategy, content planning, technical SEO recommendations, internal linking, search reporting, and ongoing optimization.

●     Help develop new Live365 web properties, landing pages, content hubs, resource centers, and other search-focused assets.

●     Identify content and search opportunities across internet radio, online broadcasting, streaming, licensing, monetization, distribution, and related topics.

●     Monitor rankings, organic traffic quality, AI search visibility, competitive positioning, and conversion from organic channels.

●     Ensure SEO and AI search efforts are grounded in strong fundamentals: useful content, clear structure, crawlability, internal linking, authority, entity clarity, and measurable conversion paths.

●     Own day-to-day management and optimization of Google Ads.

●     Manage campaign structure, keyword strategy, budget allocation, ad copy, landing page alignment, testing, optimization, and reporting.

●     Test and expand paid acquisition across additional platforms where appropriate, such as LinkedIn, Meta, YouTube, Reddit, Microsoft Ads, or similar channels.

●     Develop clear testing plans for paid campaigns, including goals, budgets, success metrics, and recommendations.

●     Optimize campaigns for qualified trials, paid conversions, CAC, and revenue impact.

●     Make clear recommendations on when to scale, pause, or adjust campaigns based on performance.

●     Partner closely with the Head of Sales & Growth on funnel performance.

●     Share responsibility for improving the customer journey from visitor to trial to paid customer.

●     Own the marketing-side inputs into the funnel, including traffic sources, campaign attribution, landing page performance, lead quality, and marketing conversion paths.

●     Partner with the Head of Sales & Growth on lead quality, trial conversion, sales handoff, revenue follow-through, and funnel reporting.

●     Identify funnel drop-off points and recommend practical improvements.

●     Create and test landing pages, forms, calls to action, email campaigns, nurture flows, and conversion paths.

●     Build regular reporting around traffic, trials, conversions, paid acquisition, CAC, landing page performance, and marketing contribution to revenue.

●     Serve as the primary marketing admin for Google Tag Manager, managing all tracking pixels, event triggers, and third-party scripts to ensure site performance and data accuracy

●     Help define and build new Live365 site sections, landing pages, microsites, comparison pages, resource centers, and other growth-oriented properties.

●     Develop page concepts, copy direction, calls to action, metadata, conversion paths, and measurement requirements.

●     Work with internal resources and outside vendors as needed to move website and growth projects forward.

●     Ensure new pages and properties are built with SEO, AI search optimization, conversion, and measurement in mind.

●     Manage and troubleshoot technical integrations between the website, Stripe, FS Suite, Stonly, and other third-party tools to ensure 100% attribution accuracy for both online and offline conversions.

●     Work with the Director of Marketing and content resources to shape growth-focused content strategy.

●     Help create and optimize content such as blog posts, guides, landing pages, comparison pages, videos, case studies, customer education resources, email campaigns, and sales support materials.

●     Translate customer needs, competitive insights, and product value into clear marketing messages.

●     Ensure content is connected to measurable growth outcomes, not just publishing volume.

●     Use AI tools thoughtfully to support research, content planning, SEO analysis, campaign development, reporting, and workflow efficiency while maintaining quality, accuracy, and brand voice.

●     Analyze campaign performance and make clear recommendations on what to scale, change, or stop.

●     Compile reports and retrospectives on SEO, AI search visibility, paid acquisition, landing pages, funnel conversion, and campaign performance.

●     Turn data into practical recommendations and next steps.

●     Create a regular reporting cadence with the President, Head of Sales & Growth, Director of Marketing, and other stakeholders.

●     Define practical KPIs for acquisition, campaign performance, conversion, and revenue contribution.

●     Work closely with the Director of Marketing on messaging, campaigns, launches, brand consistency, and content strategy.

●     Partner with the Head of Sales & Growth on funnel performance, lead quality, trial conversion, and revenue opportunities.

●     Collaborate with product, customer success, support, sales, and leadership to understand customer needs and growth opportunities.