Director of Brand Marketing

Tx-Georgetown- Hybrid - UsHybridexecutive

MarketingBrand Marketing

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Quick Summary

Overview

Benefits: 401(k) 401(k) matching Bonus based on performance Dental insurance Employee discounts Health insurance Vision insurance Wellness resources At Sport Clips,

Technical Tools

MarketingBrand Marketing

Benefits:

401(k)
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Vision insurance
Wellness resources

At Sport Clips, we’re not just in the haircut business—we’re in the experience business. We’re looking for a Director of Brand Marketing who can bring our brand to life through powerful campaigns, meaningful partnerships, and clear, actionable programs that drive real results across our franchise system.

About the Role

The Director of Brand Marketing is responsible for building and executing brand initiatives that drive client growth, strengthen brand relevance, and support operational excellence across the Sport Clips system.

This role translates brand strategy and creative direction into simple, effective programs that our Team Leaders (franchisees) can easily understand and execute. You’ll lead the development of national campaigns, activation programs, partnerships, and product initiatives—all backed by data, insights, and a compelling “sell story” that drives adoption and results.

You’ll report to the VP of Brand & Creative and partner closely with Creative, Media, Social, Digital, and Operations teams to ensure alignment and execution across the business.

This role is based in Georgetown, TX and requires on-site presence a minimum of three days per week.

What You’ll Do

Lead the end-to-end campaign process—from insights and strategy through execution, optimization, and post-campaign analysis
Develop and execute national marketing campaigns and activation programs that drive measurable business impact
Translate strategy into clear, actionable plans that franchisees can execute with confidence
Build strong cross-functional partnerships across Brand, Creative, Media, Digital, Social, and Operations
Create compelling communication that clearly explains the “why, what, and how” behind each initiative
Lead and develop the Campaigns & Activation team, fostering growth, accountability, and high performance
Manage and execute brand partnerships, from concept through activation
Use data and insights to continuously improve campaign effectiveness and storytelling

What You Bring

Functional Expertise

15+ years of experience in brand marketing strategy, planning, creative development, and execution—preferably within a franchise or multi-unit environment
Proven ability to build integrated campaign strategies across media, creative, and in-store activation
Strong experience in franchisee or field communication, simplifying complex strategies into clear direction
Background in partnership marketing and activation
Ability to leverage data and insights to create compelling business cases and drive adoption
Bachelor’s degree required; advanced degree preferred

How You Lead

Self-Leadership

Brings a growth mindset, always looking to improve people, processes, and performance
Demonstrates executive presence, sound judgment, and emotional intelligence
Thrives under pressure and takes ownership of outcomes

Leading Others

Proven leader of high-performing teams, with a focus on coaching and development
Provides clarity, removes ambiguity, and communicates consistently
Influences effectively across all levels—leading up, across, and down
Builds strong talent pipelines and develops future leaders

Big Picture Thinking