Performance Marketing Lead – African Markets

As we scale our presence across African markets, we are looking for a Performance Marketing Lead to serve as the strategic architect of our regional growth engine.

This is a senior leadership role with full ownership of performance marketing strategy across the continent — responsible for setting the vision, establishing frameworks, and driving growth across media channels with a focus on performance.

You will operate as a key voice in shaping marketing direction, partnering closely with executive and cross-functional leadership to align media investment with business priorities in one of the world's most dynamic and high-potential growth regions.

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• 5+ years of experience in performance marketing or user acquisition

• Proven experience scaling digital campaigns in African market

• Fluency in English, French or Portuguese would be an advantage

• Strong expertise with major performance marketing platforms

• Advanced analytical mindset with the ability to turn data into decisions

• Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)

• Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment

• Experience in finance, gaming, or highly regulated digital industries

• Experience working with both web and app acquisition at scale

• Prior exposure to fast-growing, performance-driven environments

• Knowledge of Media channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Display & Programmatic platforms

• Experience working with OOH, DOOH, PR, Brand initiatives

• Analytical Stack: Market Research tools, Competitors audits, Google Analytics, AppsFlyer/Adjust/ Singular/Kochava

• Product Analysis Stack: BI tools, Metabase/Tableau/Power BI