User Acquisition Director

Sporty Group is scaling paid acquisition across its portfolio of Betting, Entertainment, Games and Finance, and we’re looking for a User Acquisition Director to lead our global acquisition team.

This is a senior, high-impact leadership role accountable for driving sustainable user growth through paid channels across every Sporty product and market. You will lead our in-house User Acquisition organization across three core verticals — Mobile, Paid Social, Paid Search & Programmatic — while shaping the systems, processes, experimentation culture, and technology that enable the team to scale.

This role goes far beyond media buying. We’re looking for someone who loves solving complex growth problems: building experimentation frameworks, automating repetitive work, introducing AI into everyday workflows, improving measurement, and constantly challenging how performance marketing should be done.

You’ll operate at both strategic and operational levels — defining long-term acquisition strategy while remaining close enough to the data to challenge assumptions, investigate anomalies, and identify new growth opportunities.

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• 8+ years of experience in Performance Marketing or User Acquisition, including leadership of large-scale paid acquisition programs.

• Proven experience leading multi-channel acquisition across Mobile, PPC, Paid Social and Programmatic.

• Experience managing and developing high-performing teams and other people leaders.

• Deep understanding of attribution, incrementality, experimentation, bidding systems, measurement and LTV-based optimization.

• Strong commercial mindset with experience managing significant acquisition budgets.

• Exceptional analytical skills with the ability to translate complex data into business decisions.

• Experience building scalable marketing processes, operational frameworks and automation.

• Comfortable operating between executive strategy and hands-on problem solving.

• Excellent stakeholder management and communication skills across technical and non-technical audiences.

• Fluency in English.

• Experience across both web and app acquisition.

• Experience working in gaming, betting, fintech or other high-growth digital businesses.

• Experience introducing automation or AI into marketing operations.

• Experience building internal marketing technology or working closely with engineering teams.

• Experience working across multiple international markets.

• Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Moloco, Liftoff, Programmatic platforms, etc.

• AppsFlyer / Adjust / Singular / Kochava

• Google Analytics 4

• BI tools (Metabase, Tableau, Power BI)

• AI tools (ChatGPT, Claude, Gemini, Cursor, AI agents and workflow automation platforms)