Head of User Acquisition | Betty CA

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

We are looking for an experienced Head of User Acquisition to lead our acquisition strategy and team across Web, iOS and Android.

This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation.

The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams.

• →Own the User Acquisition strategy across Web, iOS and Android.
• →Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership.
• →Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities.
• →Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels.
• →Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS.
• →Identify new channels, partners and growth opportunities while continuously improving the existing channel mix.
• →Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey.
• →Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities.
• →Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making.
• →Communicate performance, opportunities, risks and recommendations clearly to senior leadership.

• 7+ years of experience in User Acquisition, Performance Marketing or a closely related field.
• Significant experience managing large-scale paid acquisition across both web and mobile apps.
• Proven experience leading and developing performance marketing teams.
• Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads.
• Strong understanding of mobile attribution, measurement and performance analytics.
• Experience managing substantial budgets with clear commercial accountability.
• Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance.
• Excellent stakeholder management and communication skills.
• Ability to operate effectively in a fast-paced, high-growth environment.
• Fluency in written and spoken English.

• Experience in iGaming or online gaming.
• Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming.
• Experience with programmatic app acquisition and a broad mix of paid media channels.
• Familiarity with regulated advertising environments.