Spotify19d ago

Experiential Marketing Manager, South Korea

SeoulPermanentmid

Marketing

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Quick Summary

Overview

At Spotify, we don’t just build marketing campaigns—we create moments that bring fans and artists closer together. Within our K-pop Marketing team,

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Marketing

At Spotify, we don’t just build marketing campaigns—we create moments that bring fans and artists closer together. Within our K-pop Marketing team, you’ll help shape how K-pop is experienced both on and off the platform. This team sits at the intersection of culture, creativity, and fandom, driving impactful campaigns and live experiences that resonate locally in Korea while influencing global audiences.

Your mission is to bridge the gap between physical live experiences and digital streaming. You will lead the strategy and execution of high-impact activations—ranging from album launches and exclusive artist performances to Spotify’s original programmed events. By straddling the line between innovative concepting and rigorous execution, you will amplify our brand and drive growth for the company.

Based in our Seoul office, you will be a key architect in strengthening the bond between artists and fans, ensuring every activation resonates locally while scaling globally.

Develop and lead experiential marketing strategies that connect physical fan experiences with Spotify’s digital ecosystem

Conceptualize and execute high-impact activations including album launches, artist showcases, and Spotify-led cultural moments

Partner with cross-functional teams across marketing, music, creative, comms, media, and analytics to deliver integrated campaigns

Collaborate with artists, labels, and external partners to bring culturally relevant and locally resonant ideas to life

Own end-to-end production of experiential campaigns, building clear workflows across stakeholders and ensuring seamless execution

Use data and insights to measure campaign performance and continuously optimize audience engagement and reach

Create compelling presentations and narratives to communicate strategy, performance, and recommendations to senior stakeholders

Manage budgets and resources effectively, ensuring high-quality delivery while maximizing impact

At least 10+ years of experience in experiential, consumer, or integrated marketing within entertainment, music, or lifestyle brands

Proven experience leading end-to-end production of live or experiential campaigns, with the ability to scale for broader impact

Experience working with artists, creators, agencies, and cross-functional teams in fast-paced environments

Strong ability to balance creativity with operational rigor, bringing ideas to life while managing timelines, budgets, and stakeholders

Highly organized with the ability to manage multiple priorities while maintaining clear and effective communication

Strong collaborator with the ability to align diverse stakeholders toward a shared goal

Fluency in Korean and proficiency in English, with strong communication and storytelling skills

Deep understanding of K-pop culture and audience behaviors, with a passion for connecting fans and artists

Comfortable using tools such as Google Suite, Excel, PowerPoint, or Keynote to communicate ideas and results

This role is based in Seoul, Korea

We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home

Listing Details

Posted: March 19, 2026
First seen: March 19, 2026
Last seen: April 7, 2026

Posting Health

Days active: 18
Repost count: 0
Trust Level: 49%
Scored at: April 7, 2026

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Spotify

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Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

Employees

3k+

Founded

2006

Domain

Jobs

External application · ~5 min on Spotify's site

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