Spotify19d ago

Social Marketing Manager, South Korea

SeoulPermanentmid

Marketing

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Quick Summary

Overview

At Spotify, we believe that music, podcasts, and culture move the world.

Technical Tools

Marketing

At Spotify, we believe that music, podcasts, and culture move the world. We’re looking for a Social Marketing Manager to shape how Spotify shows up across Korea’s social platforms — from Instagram and YouTube to TikTok, X, and beyond.

In this role, you’ll lead Spotify Korea’s social channel and persona strategy, crafting storytelling that fans want to follow, engage with, and share. You’ll play a key role in positioning Spotify at the center of K-Music and Korea’s broader creative ecosystem.

As our cultural antenna in Korea, you’ll bring sharp instincts for trends, fandoms, and digital behavior — ensuring our ideas resonate locally and travel globally. You’ll collaborate closely with marketers, creators, cross-functional partners, and global teams to build a brand that feels both deeply local and globally relevant.

If you thrive at the intersection of strategy, creativity, and culture, this role offers the opportunity to shape how Spotify participates in — and helps drive — cultural conversations in Korea and beyond.

Develop and execute Spotify Korea’s social and content strategies across key platforms including Instagram, YouTube, TikTok, X, and emerging channels

Lead the planning and execution of tentpole campaigns and social-first activations, ensuring Spotify shows up meaningfully in K-pop, K-music, and broader cultural moments

Collaborate with cross-functional partners across Music, Comms, Marketing, Editorial, and global teams to bring cohesive, social-first campaigns to life

Partner with creators, agencies, and internal teams to produce platform-native, creative storytelling that resonates with Korean audiences and travels globally

Identify and act on cultural trends, fandom behaviors, and emerging formats to keep Spotify relevant and distinctive in the social space

Contribute to shaping Spotify’s social voice and presence in Korea, ensuring consistency and cultural relevance across channels

Use data and insights to evaluate performance, optimize content, and inform future campaigns and creative approaches

Share learnings and best practices with regional and global teams, contributing to the evolution of Spotify’s social marketing efforts

At least 7+ years of experience in social and content marketing, with a track record of driving strategy and execution in Korea

Strong understanding of digital and social platforms, fandom behavior, and cultural conversations in Korea

Experience working with creators, agencies, and cross-functional teams to deliver impactful social and content campaigns

Ability to contribute to and execute on social strategies that build Spotify’s presence within K-pop and broader Korean culture

Comfortable using data and insights to inform creative decisions, measure performance, and optimize campaigns

Skilled at managing multiple stakeholders across internal teams, external partners, and global collaborators

Deeply connected to internet culture, music, and fandoms, with a strong instinct for trends, formats, and emerging conversations

Background in entertainment, gaming, music labels, media, or tech is a plus

Fluent in Korean and proficient in English, with strong communication and storytelling skills

Highly organized, adaptable, and comfortable working in fast-paced, evolving environments

This role is based in Seoul, Korea

We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home

Listing Details

Posted: March 19, 2026
First seen: March 19, 2026
Last seen: April 7, 2026

Posting Health

Days active: 18
Repost count: 0
Trust Level: 49%
Scored at: April 7, 2026

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Spotify

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Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

Employees

3k+

Founded

2006

Domain

Jobs

External application · ~5 min on Spotify's site

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