Director Marketing Strategy, Fundraising and Development

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 

As Director of Marketing Strategy for Fundraising and Development, you will play a key role within Stand Together’s Marketing Strategy Team. Reporting to the Managing Director of Marketing Strategy for Fundraising and Development, you will drive strategic marketing efforts that support and elevate the organization’s fundraising initiatives. 

You’ll be responsible for leading the development and execution of integrated short-, medium-, and long-term marketing plans that directly support the organization’s fundraising and development goals, aligned with four pillars: Bridging Divides, Building Strong and Safe Communities, Transforming Education, and Unleashing Economic Growth and Mobility. Your success will depend on your ability to collaborate effectively with internal experts and stakeholders across the Stand Together community to gather insights, align on priorities, and build marketing plans that drive donor engagement and acquisition. You’ll also be expected to identify and act on timely opportunities that elevate our message, showcase impact, and strengthen relationships with current and prospective donors. 

As a leader on the team, you will be the primary point of contact for key stakeholders and the driver of execution for marketing plans. The ideal candidate possesses a strong understanding of sales enablement and collateral development, a deep grasp of B2B audience marketing principles/strategies/tactics, and a commitment to driving positive societal change through bottom-up empowerment. This position partners with our core MarComms capabilities to ensure we have consistent and impactful messaging, multi-channel campaign optimization, and frameworks that inform audience journeys.  

Strategic Planning: Drive impactful, multi-channel marketing strategies that align with fundraising priorities, engaging donors and prospective donors through thoughtful execution. Develop and execute demand generation plans and partnerships with targeted organizations. Leverage anecdotal and data-driven insights to optimize campaigns and guide content and creative strategy and development. 

Execute with Excellence: Cross-functional collaboration with channel marketing teams to execute integrated plans across creative development, communications, paid media, events and webinars, and digital/web platforms. Oversee content and collateral updates for development and enablement materials.  

Communication and Collaboration: Build strong communication channels with internal and external stakeholders to foster knowledge sharing and feedback, collaborating with cross-functional teams to deliver innovative marketing solutions. Act as a primary liaison with MarComms capability teams and agency partners, managing expectations, project briefs, and results. 

Leadership: Inspire team alignment with a clear marketing vision, embodying a confident leadership style that strengthens organizational culture and reinforces guiding principles. Actively engage in strategic planning and improvement initiatives to enhance team performance. 

Reporting and Analysis: Continuously monitor and analyze donor engagement metrics, market trends, and audience insights to inform and refine marketing strategy and tactics. Implement testing and experimentation opportunities to enhance learning and marketing effectiveness. Define key performance indicators and track and report on the success of marketing efforts. 

Operational Development: Support Marketing and Development leadership on building the Development and Fundraising Marketing function. Identify gaps and opportunities in current processes and workflows and work with the respective capability teams to implement efficiencies.