Director of Retail & Shopper Insights

Since launching in 2019, Starface has turned the historically negative experience of having acne into a more joyful, relatable one with a category of its own: expressive and effective products that make people feel good. With a full suite of hydrocolloid pimple patches in bright colors and a roster of limited-edition collaborations— from fan-favorite characters like Hello Kitty and Snoopy to fashion brands like Marc Jacob’s Heaven—it’s easy to see why Starface users say they look forward to getting breakouts. Featuring award-winning formulas and ultra-cute packaging, Starface products are designed to make you smile every time you use them.

Starface is seeking a Director of Retail & Shopper Strategy to help shape how we win at retail. In this role, you’ll report directly to our SVP of Revenue, and will be a connector between Sales, Marketing, and Product — turning retail trends, shopper insights, and competitive intelligence into clear strategies that drive growth.

You’ll own the strategic layer of retail: what’s happening in the market, where we should play, and how we win — influencing everything from LTO programming to product roadmap decisions.

• A strategic thinker who can zoom out to see the market and zoom in to drive action
• Deeply analytical, fluent in syndicated data, and able to translate insights about the market into clear recommendations for our brand
• A strong cross-functional leader who can influence without owning execution
• Both commercially minded and consumer-obsessed, balancing retailer realities with brand ambition
• Financially grounded — comfortable with trade spend, retail P&L, and channel margin economics, ensuring that strategic recommendations are commercially viable.

At Starface, we’re caring, joyful, bold, and resilient. We love people who defy convention and bring curiosity into everything they do. If you’re someone who connects dots others miss and turns insight into action, please keep reading.

• Lead retail and shopper strategy to drive channel-specific growth across mass, grocery, club, specialty, e-comm, and others as needed
• Translate syndicated data (IRI, Nielsen, SPINS) and internal data into actionable trends, takeaways, whitespace, opportunities, and risk signals to inform our commercial strategy
• Translate insights into strategic recommendations that inform:
• Assortment and pricing direction
• LTOs and promotional programming
• Retail go-to-market strategies
• Partner with Product to influence roadmap decisions based on retail and shopper needs and category & market trends
• Collaborate with Sales on joint business planning inputs, sell-in narratives, and retailer strategy
• Guide Marketing on where and how to activate, grounded in shopper behavior and channel dynamics
• Partner with Finance on trade investment decisions, promotional ROI analysis, and the P&L implications of channel and assortment choices
• Establish a consistent insights cadence (monthly/quarterly) for leadership and cross-functional teams
• Act as a thought partner across the business — bringing a “what matters and what to do about it” mindset

• You have 8+ years of experience in shopper marketing, category strategy, insights, or retail strategy within CPG
• You’re highly proficient with syndicated data tools and know how to turn data into a story that drives decisions
• You’ve influenced commercial strategy, not just executed campaigns
• You’re comfortable working across Sales, Marketing, and Product, and know how to navigate competing priorities
• You bring a strong understanding of Food, Drug, Mass, & Convenience (FDMC) retail and omnichannel dynamics
• You’re proactive, have a strong POV, and are able to simplify complexity into clear direction
• You don’t just report on performance — you challenge it and shape what happens next