Head of Marketing

United States·IrvineRemoteFull Timeexecutive

MarketingMarketing Director

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Overview

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We are seeking a high-caliber Brand Strategist Marketing Manager to lead and scale our entire marketing function at Tax Alchemy. This role is responsible for owning the full client acquisition ecosystem, including paid media, funnel strategy, content, email, social, and overall brand positioning. The Head of Marketing will ensure that every touchpoint reflects our premium, direct, and transformation-driven identity while consistently attracting and converting high-income earners, entrepreneurs, and investors.

This leader will go beyond managing campaigns and will focus on building the systems, processes, and infrastructure required to generate predictable, high-quality client growth month after month. The ideal candidate is both strategic and execution-focused, thrives in a fast-paced environment, and understands how to turn marketing into a scalable revenue engine while protecting and elevating the company’s brand reputation.

Minimum Qualifications

5+ years of experience leading marketing functions, ideally within financial services, coaching, or high-ticket B2C/B2B environments
Deep experience in performance marketing, with a strong understanding of ROAS, CPL, and LTV and a track record of optimizing campaigns for growth
Experience with CRM and funnel platforms such as GoHighLevel or similar tools, with the ability to build and execute marketing systems
Strong copywriting or copy direction skills, with a clear understanding of how to convert premium audiences
Data-driven approach with the ability to balance performance metrics while maintaining brand integrity
Comfortable operating as both a strategist and executor in fast-paced or lean environments
Familiarity with compliance considerations in financial services marketing is highly preferred
Proven experience managing and developing teams, providing clear direction, and driving performance
Experience leading hiring efforts, including writing job descriptions and conducting interviews to build out teams
Self-directed with a high level of accountability, consistently delivering and reporting on results