Director of Marketing Operations

At Trackforce, we are transforming physical security operations that are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection.

We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact.

At Trackforce, we operate in both hybrid and remote models, offering flexibility to balance in‑office collaboration with WFH. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software.

Trackforce is seeking a Director of Marketing Operations to lead and scale our global demand generation engine. This is a senior, highly strategic role — and equally hands-on — responsible for ensuring marketing programs execute with precision, leads move efficiently through the funnel, and performance is measurable, actionable, and continuously improving.

As Director, you will own the strategy, governance, and day-to-day execution of marketing operations: campaign infrastructure, lifecycle automation, lead routing and scoring, reporting, and the full martech stack. This role sits at the intersection of Marketing, SDR, Sales, and Revenue Operations, and serves as a force-multiplier across all demand generation programs globally.

You will be expected to lead with data, build scalable systems, and set the operational standard for how Trackforce's marketing engine performs.

• Implement and optimize lead scoring models using behavioral and demographic data
• Manage segmentation across persona, region, industry, engagement, and intent signals
• Build dynamic lists and automation programs to support nurture, outbound prioritization, and retargeting
• Monitor lead flow and recommend improvements to increase conversion and response rates

• Partner with Demand Generation to execute multi-channel campaigns including email, webinars, events, and ABM programs
• Build, test and optimize automated nurture programs and triggered outreach flows
• Conduct A/B testing across segmentation, cadence, messaging triggers, and timing
• Oversee operational execution of major campaigns, events, and post-event follow-up
• Support email marketing best practices including list hygiene, deliverability, and engagement optimization
  
  

• Build and maintain dashboards across campaign performance, funnel conversion, and pipeline contribution
• Track and report on key KPIs including lead response time, MQL to meeting conversion, and engagement performance
• Identify operational bottlenecks and recommend improvements to increase funnel velocity
• Support leadership reporting and pipeline forecasting