Upguard2mo ago

Marketing Automation Engineer

Sydney · SydneyRemoteFull-timemid

EngineeringAutomation Engineer

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Quick Summary

Overview

Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily.

Technical Tools

EngineeringAutomation Engineer

Who are we?

At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.

We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.

We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

Why are we hiring for this role?

This role sits at the intersection of marketing strategy and technical engineering. As the Marketing Automation Engineer, you will serve as the technical architect of our marketing engine. Your mission is to move beyond standard "out-of-the-box" integrations to build a custom, high-velocity data fabric that connects our broad marketing stack into a cohesive revenue machine. You will deconstruct complexity and own the connectivity of our systems, turning raw signals into actionable revenue triggers.

Architect Custom Integrations: Build bespoke workflows between a fragmented stack (Ads, Web, Social, Intent data) using n8n and BigQuery, bypassing the limitations of native connectors to create seamless data flow

Orchestrate Data Pipelines: Improve the Segment / BigQuery / HubSpot pipeline. You will ensure high-fidelity event tracking and transform raw data signals into actionable marketing triggers

Drive Rapid Prototyping: Transition from abstract marketing ideas to functional automated workflows in hours, not days. You will build, test, and iterate with a relentless bias for action

Leverage AI-Native Development: Utilize tools like Cursor and Claude as your primary leverage to write custom scripts, handle API edge cases, and automate complex data cleaning tasks efficiently

Optimize the Stack: Continuously identify bottlenecks in the GTM process and engineer technical solutions to either remove or optimise them

Advanced Automation Skills: Deep proficiency in n8n (Node-based logic, HTTP requests, custom JS nodes) to handle complex orchestration

Data Engineering Expertise: Strong technical command of BigQuery (SQL/DDL) and Segment (Protocols, Engage, Identity Resolution, Source/Destinations)

CRM Mastery: Extensive experience with HubSpot, specifically regarding Custom Objects and API-driven workflows

Action-Oriented Mindset: You value shipping functional automation over theoretical architecture and have a proven bias for action, learning from feedback and iterating improvements.

AI Tool Mastery: Daily mastery of AI coding assistants like Cursor and Claude to accelerate delivery

Stack Agnostic Approach: You aren't married to one tool; you possess the ability to plug into any API to get the job done

Engineering Background: Experience as a data engineer with strong exposure to growth/marketing data sources. Alternatively a marketing operations professional with demonstrably strong AI automation ability

B2B SaaS Experience: Familiarity with the unique data challenges and velocity of a high-growth B2B SaaS environment.

Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being

WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard

$1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance

Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.

18 weeks paid Parental Leave: Irrespective of parenting role

Personal Leave Allowance: This includes sick & carer’s leave

Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance

Top-spec hardware: All team members will be provided with top-spec laptops for their role

Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work