Partner Lead, APAC

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

The Partner team at Vercel is charged with accelerating our growth with partners. As a Partner Lead, APAC, you will play a pivotal role in helping to establish, and grow our partner ecosystem with Technology and Solution partners.

This is a senior individual contributor role for a builder. You will define the strategy, activate priority partners, and generate meaningful partner-sourced and partner-influenced pipeline. You’ll work cross-functionally across Sales, Marketing, Product, and Leadership to establish Vercel as a strategic platform within the APAC ecosystem.

If you are energized by creating net-new revenue streams, shaping GTM strategy with partners, and turning early-stage relationships into scaled growth engines, this role is for you.

• Define and execute Vercel’s APAC partner strategy across Technology and Solution partners.
• Identify, recruit, and activate high-impact regional and global partners.
• Establish scalable engagement models that drive measurable pipeline and revenue.

• Develop joint GTM plans with partners to generate partner-sourced and partner-influenced pipeline.
• Lead co-sell motions, account mapping, and opportunity acceleration in partnership with regional Sales leaders.
• Own revenue targets tied to partner performance and ecosystem contribution.

• Build executive-level relationships with alliance leaders, practice heads, and GTM stakeholders.
• Serve as the primary point of accountability for strategic partner success in APAC.
• Align partner objectives with Vercel’s growth priorities.

• Collaborate with Solution partners to package and bring Vercel’s AI Cloud and frontend platform offerings to market.
• Identify repeatable use cases, industry plays, and reference architectures that unlock scale.
• Provide structured feedback to Product and Marketing based on regional partner and customer insights.

• Lead partner enablement initiatives to ensure technical, sales, and marketing readiness.
• Equip partners with messaging, positioning, and use-case clarity to successfully sell Vercel.
• Represent the APAC partner voice internally and ensure alignment across teams.

• 7+ years in business development, partner management, and/or sales roles at high growth tech company
• Proven track record of building partner-sourced pipeline from zero to multi-million-dollar impact.
• Strong understanding of frontend technologies, cloud infrastructure, and AI development ecosystems.
• Existing APAC partner network (agencies, GSIs, hyperscalers, technology partners) that you can activate.
• Experience driving co-sell motions and working closely with regional sales teams.
• Executive presence with the ability to influence senior stakeholders internally and externally.
• Highly collaborative, action-oriented, and motivated by exceeding ambitious growth targets.