Sr. Digital Marketing Specialist

$65,000 - $70,000 + VIP Bonus

Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

We’re looking for a results-driven digital marketer to own organic growth and modernize how Vertafore shows up in traditional and new-world search.

Our website is a key driver of pipeline, and we’re evolving from a traditional Search Engine Optimization (SEO) model to one also built for AI-driven discovery. This role exists to improve discoverability, increase qualified traffic, and build a scalable content engine that performs across both search engines and AI platforms.

You’ll own SEO and Answer Engine Optimization (AEO) end to end, from strategy through execution and performance. You’ll also help shape how we leverage generative AI to improve efficiency, scale, and impact. We’re looking for a builder who can diagnose gaps, implement improvements, and continuously optimize.

Our ideal candidate is a self-starter who takes ownership and drives results; is a clear communicator that works well with stakeholders; is detail-oriented with strong execution discipline; and is curious, adaptable, and focused on continuous improvement. You’ll join a culture fosters collaboration, innovation, integrity, mentorship, commitment to success, and fun. Our organization is focused on being at the forefront of technology and AI, and our managers are dedicated to growing their people and offering an opportunity that allows you to make an impact in your career.

·       Own and execute SEO/AEO strategy (technical, on-page, content)

·       Optimize content for modern search, including AI-driven results and AEO

·       Conduct keyword/search query research, competitive analysis, and identify growth opportunities

·       Analyze performance (via GA4, Search Console, SEO/AEO platforms, heatmap tools) and turn insights into action

·       Build and manage website content in our Content Management System (CMS) with a focus on UX and conversion

·       Partner with stakeholders to improve site structure, content quality, and performance

·       Use AI tools to ideate, test, and scale content and optimization efforts

·       Stay current on search trends, algorithm updates, and AI advancements